Stephen Jones (far right) introduces his father and Dallas Cowboys owner Jerry Jones, who announced a first-of-its-kind luxury high-rise project that would combine the team’s brand with a luxury residential concept. From left to right, Robert Shaw, Charlotte Jones Anderson, Roger Staubach, Jerry Jones, and Stephen Jones (Photo by Bethany Erickson).
Twelve Cowboys Way is no joke, but legendary Dallas Cowboys quarterback Staubach did admit he had pulled an April Fools prank already Monday morning — on his unsuspecting wife.
“I was getting ready to come here today, and I woke up my wife and said, ‘Honey, honey! There’s a bunch of squirrels in the house,’” Staubach said with a fair amount of glee. “She woke up yelling, ‘What? What!’ — so I got my joke in already.”
And while they may have chuckled when asked if they worried an announcement as big as a new residential high-rise concept co-branded with a sports team might be treated with a little skepticism because of the timing — the middle of April Fools Day — Robert Shaw and Roger Staubach are serious about the project.