Update, 6/29: I know what it feels like to be legally bullied, and it is scary as hell. I have just heard that the Electronic Frontier Foundation (EEF) is now helping Ms. Wagner!
If you have wondered what has happened to the hilarious and often irreverent blog, “McMansion Hell,” that we have linked to on a few occasions, you’ll have to wait for the book*. McMansion Hell temporarily shut down after the founder, a 23-year old grad student at Johns Hopkins, got a cease and desist letter from none other than Zillow!
On Monday, Kate Wagner, a John Hopkins grad student focusing on architectural acoustics, found herself staring down the legal letterhead of a cease and desist order. In her spare time, she runs a popular blog, McMansion Hell, which skewers the trend of mass-produced suburban mansions. Posts on the site featured promotional shots with amenities like “doors to nowhere” and “compulsory chandeliers.” Real estate aggregator Zillow was not happy when it noticed she was using photos from its site. Wagner posted a picture of the order to her Twitter account and has since taken down the site while she seeks legal counsel.
Wagner started the blog just last year, and amid the ever-escalating obsession of Americans with real estate, it has grown and proliferated and been featured/linked to from many huge eyeball-reading sites such as Business Insider, The Independent, and Huffington Post. Our tag line, for example, is “The people who brought House Porn to the Bible Belt.” Wagner’s is “If you love to hate the ugly houses that became ubiquitous before (and after) the bubble burst you’ve come to the right place.”
McMansion Hell was a cleverly written blog that mixed sarcasm, internet/millennial lingo, and erudition into commentary all superimposed digitally onto real estate listing photos; sometime the front of a house, often the interiors. There was copy, too. She created a whole section of homes that are “Certified Dank™” (Texas has 3), her collection of the worst of the worst or “fugly”. Knowing how long and hard we work here at CandysDirt.com to produce quality content, I am sure Kate spent hours upon hours at her laptop.
It is interesting that Zillow, arguably the biggest, most popular and influential real estate website on the planet, sent the cease-and-desist to someone making $22,000 off her blog. Because Zillow makes all its revenue and builds its business model off of using photos provided to it for free from MLS feeds across the country.
Of course, it has permission to do so, which is Zillow’s “rational” for the cease and desist: