Last week, Becky Frey, a 17-year veteran at Briggs Freeman Sotheby’s who once told me she learned the real estate craft from Ellen Terry herself, joined Compass.
“It was a really big, hard decision,” says Becky. “I watched Compass evolve over the year, and it was just a good match for our team. The Sotheby’s brand was a big part of my career, and I have friends everywhere with Sotheby’s.”
But it was, she says, like leaving home: “Briggs Freeman was family to me and always will be, but moving to Compass was just a business decision for the team.”
Becky’s migration now sets Compass Dallas’ total agent count at 168 licensed. Compass has taken ALL local brokerages by storm, part of the significant disruption in the DFW real estate market we expected given our growth and sizzling hot market, and as Wall Street set its sights on the real estate industry. Why? Because the U.S. real estate industry is huge: the total value of all homes in the U.S. increased in 2017 to $31.8 trillion, according to Zillow. At least $89 billion is Realtor commissions alone. And because the industry has so many separate sub-markets (mortgage loans, title companies, insurance, construction) many forsee a way to unite and leverage the entire supply chain to feed consumer’s growing demand for convenience and one-stop shopping, like the ibuying trend:
Venture capitalists are practically throwing funds at real estate-related companies of all shapes, sizes and flavors. Nothing is sacred — brokerage models, commissions, transaction management, bundled services like title and lending. You name it, someone somewhere is trying to change it, fund it, and ultimately, capitalize on it. Every aspect of the real estate business is under scrutiny. There’s just too much money involved for real estate not to be targeted by those with deep pockets — and big ambitions to stuff those pockets full of cold, hard cash.
Outsiders have been marching into the Dallas market at a steady stream for a slice of our market pie. According to RealTrends top 10 largest brokerages in the United States, ranked by closed sales volume for 2018, Compass is number 6, right under Pacific Union. But the report needs to be updated: Compass bought Pacific Union in late August. According to Inman, Compass has more than tripled its agent count and now has more than 7,000 agents. The company also expects it will hit roughly $34 billion in sales volume this year, more than doubling its 2017 sales mark of $14.8 billion. That figure could firmly place Compass, which launched around 2014 as Urban Compass in NYC, at No. 3 on the Real Trends 500 in sales volume, right behind NRT and HomeServices of America.
Right behind NRT and Berkshire Hathaway Home Services of America. (more…)