When Allie Beth Allman agent Erin Seeds first moved back to Dallas, she did what everyone usually does: went apartment hunting. Few people are ready to plunk down a down payment and buy a home when they first move to town, even if they have family here.
“It was a disaster,” says Erin. “All I wanted was to find a reasonably priced apartment that was good for me and my two dogs. I quickly learned that the apartment search process was so broken.”
The information she needed wasn’t available. Many good-looking apartment sites provided ratings, but those ratings were skewed, random, and not very actionable. There were no objective quality standards.
There is no MLS for apartment property search, no giant Zillow for rentals. Well, not yet. There are agents who specialize in apartment search, collecting an average of one month’s rent as commission: extra developer perks might be tempting. And when it comes to searching for amenities, most apartment search platforms come right from the landlord: not exactly what we would call objective, right?
“No one was concerned with quality or fit for the consumer,” says Erin. “It was all about the agent.” (more…)