Real Estate Disruptors
The real estate industry is perhaps one of the most cutthroat sectors of the American economy. With a growing legion of both boutique and big-name firms, there is considerable competition for both listings and customers. In traditional firms, the struggle to close quotas and stack profits can leave the agent underrepresented, overworked, and unfairly compensated.…
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Zillow made it clear this morning when it announced its new service for Zillow Offers clients, Zillow Homes, that it’s on its way toward having a hand in every part of the real estate transaction. The program essentially creates a brokerage within Zillow — an area of the real estate business the company long said…
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The quarantine economy is hitting iBuyers hard as Inman reported today that real estate disruptor Opendoor has laid off 35 percent of its staff, approximately 600 employees, citing COVID-19’s unforeseen impact on the U.S. economy and housing. “Given the shelter-in-place guidelines, we’ve seen declines in the number of people buying, selling, and moving during this…
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Yesterday, we learned that Opendoor snapped up discount brokerage Open Listings, giving the iBuyer platform company a huge foot up in not just the buying but the selling of real estate. Today, we learn that Knock has expanded to Texas with the start-up’s first-ever Home Trade-In platform: buy and sell at same time,…
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This week news came that Move Inc. (operator of realtor.com and a News Corp. subsidiary) would be ponying up more than $200 million to buy Austin-based lead generation firm Opcity — and that the company would also get a brokerage license. The Austin American-Statesman reported Wednesday that Opcity, which touts a platform it says turns…
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