Not Houston, not tech-savvy Austin, but Dallas.
This week principles marketing the exclusive Snake River Sporting Club in Jackson, Wyoming, will be in town to introduce the newest lineup in its real estate portfolio: a future homeowner’s lodging program available in late 2017 that could be as many as 62 units when completed. This will allow buyers of vacation/second home properties to place them in a revenue-generating program completely run by the Snake River Sporting Club when not in use. It is the ONLY program of its kind in a private club community in uber hot Jackson Hole, and was made possible by recent approval from the Teton County Board of Commissioners for new developments on the club’s land. This will include the rezoning of parcels to allow short-term and overnight rentals on property.
“Snake River Sporting Club‘s plan for overnight accommodations significantly expands the destination’s hospitality offering and allows more guests and members to visit and enjoy the rugged wilderness of Jackson Hole,” says Dan Collins, partner and Chief Marketing Officer of IMI Living, the South Carolina-based firm marketing Snake River. “This is similar to a very successful program in one of our Hawaii properties, Kukui‘ula.”
Basically it’s a way to have your cake and eat it too with a vacation home: rather than let it sit idle when you are NOT in town, the property is leased, and someone is there to maintain it. That they chose Dallas as the launch site proves how strong our second home market is.