Joshua Baethge

Joshua Baethge is a writer, editor, and general wordsmith.

Andrea Brooks is Working To Get Foot in The Store

By Joshua Baethge / July 6, 2018 /

During the week, Andrea Brooks is a Plano-based Realtor for Keller Williams. Over the past decade she’s built a successful business, one that she says is “busy and fulfilling.” However, on weekends she can often be found traveling around the country promoting her invention called Footsie Soft. “I think most people have thought of something…

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TreeHouse Wins Award, Turns Focus to Remodeling Dallas

By Joshua Baethge / June 29, 2018 /

The Texas Society of Architects recognized the TreeHouse store in The Hill development at the northeast corner of Walnut Hill and Central Expressway in its recent design awards. The design was intended to be not only aesthetically appealing but also energy positive and environmentally friendly. “We love the challenge as architects,” LRK architecture and design firm partner…

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Phillip Murrell Excited for Next Chapter With Compass Real Estate

By Joshua Baethge / June 21, 2018 /

Yet another high-profile agent has decided to leave a local brokerage for Compass Real Estate. In early June, Phillip Murrell made what he said was the extremely difficult decision to leave Dave Perry-Miller after more than three years. He cited Compass’s technology and innovative marketing as deciding actors. “I wasn’t looking for a change at…

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Local Agent Ben Caballero Earns World Record

By Joshua Baethge / June 13, 2018 /

Ben Caballero is setting the bar high. In May, the 70-year-old agent and owner of Addison-based HomesUSA.com earned a Guinness World Record for having the most annual home transactions through MLS by an individual sell-side agent. According to research conducted by REAL Trends, Caballero sold 3,556 homes in 2016. His next closest competitor sold 467.…

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Daylon Pereira Latest Agent to Join Compass

By Joshua Baethge / June 8, 2018 /

  Daylon Pereira said he would never leave Allie Beth Allman and Associates unless he was going to start his own brokerage.  Then representatives from Compass Real Estate came calling, and everything changed. “It was a pretty sudden sort of a deal,” Pereira said. “Though it was difficult to leave Allie Beth after seven years,…

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