New Fencing Franchise Brings Dozens of NTX Territories Under One Operator
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A local entrepreneur is breaking into the fencing market, leveraging franchisor 76 Fence’s brand to launch a large operation spanning North Texas.
Local tax strategist and asset manager Bob Wolf is behind the new franchise, which comprises dozens of territories in and around D-FW. He told CandysDirt.com that instead of finding 38 franchisees to populate the region, he’s going to run the area as a single business unit.
“We have other home services businesses that myself and my clients have invested in. There’s a lot of saturation, but in the fencing market, there’s not a lot of saturation,” he explained. “There’s a lot of fencing contractors or contractors that do fencing or landscapers that do fencing, but it’s not their primary role. We saw this as a great opportunity to jump into an area of the home services marketplace and create more standardization for the consumer.”
As of 2024, the fencing industry was valued at roughly $9.8 billion nationally. With North Texas going through boom times on the building front, it’s no surprise a move like Wolf’s is being executed.
76 Fence launched its franchise program in 2023. Its brand can be found in Alabama, Florida, Georgia, Illinois, North Carolina, Pennsylvania, Tennessee, and Texas. In addition to single-family residential, the company caters to commercial and HOAs, offering various products and materials.
The unrolling of Wolf’s 76 Fence franchise will play out in waves of 4-5 territories at a time over the next few years, with Allen, Carrollton, Frisco, McKinney, and Plano already online. Some 150 jobs are expected to be created from the endeavour. Wolf said consolidating the region into a single business unit will reduce overhead, improve training consistency, and allow the company to build deeper relationships with labor crews and customers.
“My whole thing is, if you serve your clients with the best integrity, the best product, and the best service, you’ll succeed in business,” he said. “The focus is on the client and the crews, then, as a byproduct, you reap the rewards from that.”
Wolf described offering a hands-on approach to customer service based on technical expertise and familiarity with the vagaries of mother nature. Soil conditions, for instance, can vary dramatically from county to county. And more often than not, folks are getting a new fence because there’s something wrong with the old one.
“Before tear-down, what my team will do is go in there and look at what’s going on with the fence, see if it was a soil issue, etc. There’s no sense in tearing down and rebuilding the same thing with just a newer product,” Wolf said, explaining that install could be adjusted to mitigate a possible recurring issue.
“It kind of goes back to what I was saying about this is not a very saturated business. A lot of people who are in fencing, it’s part of what they do in the normal contracting or landscaping. We’re specifically focused 100% on fencing,” he added.
