Greenwich Play Brings Expert Playroom Design to Dallas

Five years ago, “WFH” was a novelty. Today, it’s second nature. And if Courtney Gault — founder and creative director of Greenwich Play — has her way, the next lifestyle shift is already happening: Play from home.

By merging style with smart design, her company specializes in creating chic, purposeful playrooms that support healthy development.

“We focus on the way a room functions and how your child is going to make sense of the space,” she said.

For the former preschool teacher, the playroom business has grown organically.

“When COVID hit, everyone wanted me to teach their kids’ pods. But instead, I helped them set up intentional spaces at home.”

Since then, she’s never looked back. The secret sauce? Greenwich Play incorporates every client’s unique needs and vision into the overall design. Equally important: Make the space feel like the rest of the house.

Gault poses the questions: “Are we interior designers? Professional organizers? Educators? Magicians?”  The answer is all of the above.

“We like to consider ourselves trailblazers in the market of family functional design.”

The good news for Dallas families: Earlier this year, the Connecticut-based company tapped Tara Korinek, a Lake Highlands mom of two toddler boys, to bring Greenwich Play to Texas.

“I literally sent a cold email to Courtney saying ‘I love your company and think Dallas would be a perfect market. Would you be interested in having a conversation.’”

Fast forward a year. “Here we are, officially launching it,” said Korinek, who now serves as regional director.

It’s easy to see why Dallas is a natural fit.

“Parents here invest in their children. Education matters. The need is real,” she added.

Especially on days like the one we spoke — rainy and just a week into summer break. “When it’s 100 degrees or pouring outside, you can’t always be at the pool. We’re helping families create enriching experiences at home.”

While a playroom may sound simple in theory, designing one that’s functional and developmentally sound takes intention, research, and a child-centered approach. Greenwich Play offers three options: full-service on-site design, virtual remote design, and Push Play, a DIY-friendly, budget-conscious package.

The more robust plans start with an allocation of space that dictates the function and flow of the room. Popular areas include gross motor zones, imagination corners, reading nooks, and arts and crafts tables.

“Accessible storage is always the number one priority,” said Gault. “If a child doesn’t understand where things go or what they’re for, it might as well not exist. I like labels that make sense  — if they can’t read ‘trucks,’ then put a picture of one on the bin.”

And always, safety comes first. “We never compromise,” Korinek emphasized.

Next up for Greenwich Play: a product line featuring the Coop Couch, a sofa system that can be pushed together or pulled apart, depending on how the family wants to play. Touts the website: “Chic enough for your living room, durable enough for your playroom, and modular enough for whatever your kids dream up next!”

For Gault, the best part of her work is simple: “Definitely knowing that we have created a space for someone in the home that is often overlooked in the design process — the kids.”