Stainback Takes Luxury Residential Leasing to a New Level in The Park Cities

When Kent Stainback noticed luxury residential leasing opportunities in the Park Cities were nonexistent, he decided to take action.

“The Dallas-Fort Worth market grew by 153,000 people last year,” Stainback said. “Any time the suburbs grow, it puts pressure on inner-city locations so land in Dallas is becoming increasingly valuable. We wanted to do as much as we could and be ahead of the market’s growth.”

And that growth market shows no signs of slowing so providing luxury residential leasing opportunities became essential.

Why Choose Luxury Residential Leasing?

What if your job suddenly meant a fast relocation for your family? Many of our newcomers planned to move to the Park Cities expecting to snap up a great luxury home they saw online only to find it’s suddenly under contract. Maybe you are building the dream home and being told it’s almost ready. When you fly in, to your dismay, it is actually months away from completion.

Even when you already live in Dallas, there are challenges with flooding, fires, and natural disasters. There are so many situations when families simply cannot go to an extended-stay hotel. When you are displaced, you need somewhere that feels like the home left. You need a luxury rental opportunity that did not exist — until now.

We sat down with Kent Stainback, founder, chairman, and CEO of The Stainback Organization, a family business with over 35 years of real estate experience. The Stainback Luxury Leasing division now has over 60 luxury properties completed or under construction in the Park Cities.

Why did you choose the Park Cities?

Stainback: It’s really supply and demand. There was an opportunity in the Park Cities.

Why luxury? 

Stainback: I think there is always a market for quality.  We don’t cut corners. We believe in doing the very best on the outside and the inside. It’s a different mindset. I wanted high-end appliances. So we have Wolf and SubZero. We have electrical outlets for E.V. in the garages, and the garage floors are epoxied. We use Toto toilets, automatic blinds, specialty shelving, and smart home technology. Most people look at the numbers first before they look at quality. I would say we look at the quality and then decide what the rents need to be.

The bitterness of poor quality remains long after the sweetness of low price is forgotten.

Benjamin Franklin

What was your first project, and did you take inspiration from it?

Stainback: It’s on University, and yes, we did. We didn’t have elevators and realized if we did, it would open up another demographic.  

How did you determine locations?

Stainback: I want each project to be housing for a family, so having walkability and proximity to schools is important. We have one project just behind Kubys in Snider Plaza and four within a five-iron distance of Highland Park High School. That’s important because many people move here wanting to lease for four years so their children can attend the high school. 

How do you decide how big the project will be?

Stainback: We need a minimum of seven units to achieve the synergy of the construction. This is due to the amount of land and the layouts. We think we have great layouts.

Tell us about the design of your properties.

Stainback: I don’t want a box design. I want the projects to have appeal and elevations and the individual units to have character. We offer the finish-out you’d expect in a luxury single-family home.  

How do you know it’s working? 

Stainback: Someone stopped me recently and said how great my properties look. If people tell you that, it means you are hitting your goal. One of our greatest compliments is can we buy this? That tells you we are offering something special.

There are a few homes available at The Morrow on Daniel at the moment, but don’t worry if you miss out—Stainback Luxury Residential is just about to launch another project this month!