Dallas Builders Association Member Spotlight: V Luxury Homes

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Joaquin Jake Murillo has a decade of experience building luxury custom homes, with a total of 16 years in the real estate industry. And while Murillo has been around, he’s not gathering dust. Innovation and style are the pillars of his brand, V Luxury Homes. That’s just one reason we’re highlighting Murillo in this week’s Dallas Builders Association Member Spotlight.

Find out more about V Luxury Homes as the CandysDirt.com staff highlights some of the spectacular members of Dallas Builders Association right here, asking these consummate professionals all about their business as a way to brag on the many quality, trustworthy builders in the North Texas area that can count themselves among their peers in the Dallas Builders Association.

What location or area do you primarily build in? What about the location makes it especially attractive?

Joaquin Jake Murillo

Plano, Frisco, and Dallas are the areas we build. Heath is desirable as well. We concentrate on new construction and these are great areas for master-planned communities and clients love them for the convenience and location of amenities. Close to schools, shopping, and restaurants. 

What’s your go-to architectural style? Traditional? Contemporary? Old World? Modern?

Old World, Mediterranean, Tuscan, and Modern

How does your company provide value to your clients?

Each home is designed and built around their lifestyle and budget. We build a limited number of homes per year to give the attention to detail our clients deserve. 


Considering the competition, how does your brand distinguish itself?

V Luxury Homes does not build inventory (spec) homes. Our business model allows the company to only build luxury custom homes when clients are under contract and have obtained financing. Our costs are then low, which means the quality of the home will never suffer. Limiting our construction builds will also ensure quality for the clients and delivery of a great home on budget and on time.


What does being a member of the Dallas Builders Association do for you and your business?

The DBA and other organizations are our voices. They help stimulate the economy at the national, state, and local levels. They also help promote builders through events and the media. With everything that has been happening in the last 10 years, you need someone looking out for you. Education is extremely important as well so we are able to keep up with industry standards, practices, and latest technologies.

What is the biggest challenge you face in the current market? What are you doing to overcome it?

Establishing new relationships with the explosion of new construction. We rely on real estate brokers to help with this. We are a concierge service from finding the land to home design, home interiors, and home construction. Reaching out to the real estate world has really helped give our clients a memorable experience.


Joanna England

If Executive Editor Joanna England could house hunt forever, she absolutely would. Instead she covers the North Texas housing market and the economy for CandysDirt.com. While she started out with the Real Estate Center at Texas A&M University, Joanna's work has appeared in The Dallas Morning News as well as several local media outlets. When she's not knitting or hooping, or enjoying White Rock Lake, she's behind the lens of her camera. She lives in East Dallas with her husband, son, and their furry and feathered menagerie.

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