Susan Ferguson has returned to the Ebby Halliday Frisco office after less than a year away. She was welcomed back with open arms.
“We are thrilled to have her back,” Ebby Halliday Frisco Sales Manager Kristi Davis said. “There was so much buzz and enthusiasm around the office. We were excited to welcome her home.”
Davis added that Ferguson’s energy in the office was sorely missed. Younger agents should also learn a few things from observing her interactions with clients and her commitment to service.
Ferguson originally started with Ebby Halliday in 2005. Last February, she moved to Coldwell Banker in hopes of starting her own group. It didn’t take long for her to begin having second thoughts. One of the things she enjoys most about real estate is the one-on-one interaction with clients. As a group lead, she realized her role would be more of a supervisor capacity.
“I didn’t want to be a supervisor. That just isn’t for me,” Ferguson said. “I never really let go of the Ebby thing. I just feel at home here.”
While embracing technology and the tools that are required in modern real estate, Ferguson still proudly adheres to “old-fashioned” values like prompt responses and careful listening that she feels are still vital in today’s world.
“I like educating clients and giving them true satisfaction and true honest to god service,” she said. “I basically get a high when we find something that they love.”
As for this year’s market outlook, Ferguson believes there are plenty of opportunities for agents who are willing to put themselves out there. However, those who sit back will likely not make it very far.
“Real estate is what you make it,” she said. “If you work it, it works. If you don’t work it, it doesn’t work.”