Sources tell me that the California-based mega high end appliance and “try before you buy” plumbing showroom Pirch at NorthPark Center will be shutting its doors at the end of this month. Due to a massive corporate re-structuring, all six Pirch locations outside of California will close. The four California locations will remain open for business as usual with the full support of L. Catterton, their private equity firm, who seeded the company’s rapid expansion into ten other locations, four outside of the Golden state.
Pirch has been named on Forbes’ list of America’s Most Promising Companies twice, dipping down to number 32 the year they opened in Dallas. The company has also cleaned house on awards for visual presentation and in-store communications from the Association of Retail Environments.
Their homilies — “Live joyfully,” “Your first decision of the day is the most important,” “Choose happiness” — have been the “the soul of Pirch,” as Connie Dufner reported when the Dallas store first opened:
A washer-dryer isn’t just a washer-dryer,” says (CEO Jeffery) Sears. “It’s the caretaker of a child’s first blanket. That tub represents 45 minutes of sanity for a working mom. That oven baked the chocolate chip cookie with a gooey smear on a baby’s face.” (Oh stop, Mr. Sears! You had us at “Hello, may we get you a beverage?”) Have a great experience, try before you buy and eventually you will buy…
Well, maybe not.
In a meeting this morning, Dallas PIRCH employees were informed that the company is closing its Dallas showroom. The company’s warehouse north of LBJ will close in November. And the newly opened Austin store at the Domain, unveiled in May, is also closing.
It will be interesting to know what NorthPark Mall will do to fill the huge 35,000 square foot space the high end appliance showroom has occupied since August of 2014.
There is no word, however, on whether the company will be changing any of those perky slogans, as they exit six markets.