Toor is a smart lockbox for real estate, Bluetooth- and cellular-enabled, that allows agents and buyers to request home showings with the push of a button on a custom smartphone app/ scheduling tool. Sellers are in control of access time to their property, down to the second, and they are notified when the lockbox is accessed. They can also review profiles of agents and buyers before accepting requests. Buyers can request access to properties, too, on their own, or by asking to meet a local agent.
“As a real estate broker now for many years, I was always in search for something that not only would make my brand unique but something that could transform the real estate industry as a whole,” Desinor said. “I was in a mindset to figure out solutions to every pain point in the real estate process and the answer always came back to access — so like a light bulb, I was looking at my lockbox and said, ‘Thats it.’ Then the lockbox concept was born.”
Desinor launched Toor on Kickstarter in March 2016, and in just over 30 days they pre-sold over 500 lockboxes and raised more than $100,000. The lockboxes will officially deliver and go on sale in January of 2017 and Desinor now has pre-orders from large distributors for over 20,000 units. The feedback from across the country was enthusiastic, he said.
“We had agents, brokers, buyers, contractors, property managers, AirBNB hosts, and so many more pre-order our lockbox,” he said. “We cant wait to deliver this incredible product and service to the masses.”
Desinor has over 14 years of experience in real estate, and during that time, the idea came to him that there needed to be a smarter way to search, schedule, and access properties.
“I tried desperately to come up with a solution that could allow approved agents and buyers to access and schedule properties to see easily, all while the seller gets more showings and has a higher level of security,” Desinor said. “The reason this was so important to me was because it was clear to see that across any industry users want easy service, now or when its convenient for them. So this platform had to address not only traditional real estate concerns but also offer a new experience for todays user.”
The actual idea for Toor came to Desinor in October of 2014, and immediately started sketching what has become the Toor lockbox.
“I had a crash course in manufacturing and app development, because it was a world I knew nothing about — time was the one thing I had on my side,” he said. “Since I was funding the project on my own, I didn’t want to risk someone with deeper pockets getting wind of my idea and executing on it faster than I would be able to. So up until March of this year, I was in 100 percent stealth mode — this allowed me to develop my product in secret and launch when I was prepared.”
After six prototypes, they landed on the current Toor lockbox. It has a sleek, modern design; an RFID sensor; hardened steel shackle; and a multicolor LED display.
Desinor’s invention is catching many people’s eyes. He has been invited to Realogy FWD innovation summit, and event where 15 real estate startups meet with Realogy executives, brokers, and special guests to help define real estate’s future.
“This one opportunity could be huge in bringing our new lockbox and platform to all Realtors across the country,” Desinor said. “The sky is the limit for our technology, and the support we have received form our home town of Dallas has been unbelievable. Our goal in 2017 is to sell over 50,000 lockboxes and verify identities and grant access to over 100,000 agents and buyers across the country.”