On MidlandDirt: Rebranding of Main Street Odessa Aims to Revitalize, Fund Downtown

The 2014 Firecracker Fandango event is the largest fundraiser of the year for Main Street Odessa. Photo: Gloria Hernandez

Downtown Odessa is in the middle of a dramatic, ongoing revitalization designed to bolster economic development and preserve the historic treasures of the area.

As part of that change, the Odessa City Council voted last month to withdraw Main Street Odessa from the Texas Main Street program and instead rebrand it as Downtown Odessa, Incorporated, a 501(c)3 organization formed by the city in 2005.

“The evolution of Main Street Odessa began last year when the city of Odessa became their partner and a strong supporter of their mission to revitalize downtown Odessa,” said Gloria Hernandez, Executive Director of Main Street Odessa. “The focus on creating a viable economic center in downtown Odessa and our new partnership with the city is the reason for the rebranding.”

Read the whole story over on MidlandDirt.com!