Luxury Sales Skyrocketed in 2014 Says Texas Association of Realtors

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4326 Lorraine
Caroline Summers, the Briggs Freeman Sotheby’s agent who sold 4326 Lorraine, says that well-designed luxury homes in high-profile areas are seeing heightened demand.

Luxury home sales with prices of $1 million and up posted huge growth in 2014 according to the latest Texas Luxury Home Sales Report from the Texas Association of Realtors. In Dallas-Fort Worth, the sales volume of luxury homes was second highest in the state and grew 15 percent year-over-year. Dallas was a runner up to Houston, which had the highest volume of luxury home sales as well as the highest luxury home price growth.

The overall inventory of luxury homes in Dallas-Fort Worth shrank by 1.2 months in 2014, a trend that was seen across the market in North Texas, and luxury home sales represented only 1.2 percent of the market. Compare that to Houston, in which luxury home sales represented 2 percent of the market and were up 13 percent year-over-year.

“The attributes that have driven growth in Texas’ real estate market in recent years – job growth and population growth – are also driving the luxury market,” said Scott Kesner, chairman of the Texas Association of Realtors. “We’re seeing more demand for luxury properties from Texans whose incomes are increasing, enabling them to ‘move up,’ and from those moving to our state from elsewhere in the country.”

Locally, top-performing luxury brands are seeing more multi million-dollar sales in areas that have strong resale value and high existing demand.

“Having been the agent in three $5 million-plus architecturally significant properties, all in the last six months of 2014, I see the luxury market demand increasing as more and more families and corporations are committing to move to North Texas,” said Caroline Summers, a Briggs Freeman Sotheby’s agent. “Established neighborhoods and homes of significance in coveted areas such as Highland Park, Preston Hollow, Greenway Parks, and The Volk Estates are desperately pursued, and the quality of the design continues to be a driving factor.”

It’s true that strong demand for luxury properties has a lot to do with corporate relocation, as Texas is gaining more residents than any other state, many of which are moving to the Lone Star State from California, Florida, Oklahoma, Louisiana, and Illinois. According to the Texas Relocation Report, for every Texan that moves to California, two Californians are “Gone to Texas” as they say. Perhaps we’re the new land of opportunity?

“The overall economic growth and prosperity in Texas have contributed heavily to the luxury market, making it one of the strongest segments of housing in Texas in 2014,” said Jim Gaines, Ph.D., economist at the Real Estate Center at Texas A&M University. “We also saw a lot of people moving to Texas from places like California, where a modest two-bedroom condo can be valued upwards of $1 million. Those people sell their home in California, move to Texas and realize their money goes much further in our market. Thus, even if they don’t have an income typical of a luxury homeowner, they have assets to purchase luxury homes and are stimulating that market.”

What’s your perspective on the luxury market?


Joanna England

If Executive Editor Joanna England could house hunt forever, she absolutely would. Instead she covers the North Texas housing market and the economy for While she started out with the Real Estate Center at Texas A&M University, Joanna's work has appeared in The Dallas Morning News as well as several local media outlets. When she's not knitting or hooping, or enjoying White Rock Lake, she's behind the lens of her camera. She lives in East Dallas with her husband, son, and their furry and feathered menagerie.

Reader Interactions


  1. BabyBoomerang says

    Do you know the percentage of the market and year-over-year sales for homes in DFW priced between $550-$750,000?

  2. Bill Head says

    In November 2014 the percentage of 500k-800k was 4% of the North Texas Market. In November 2013 the same price point was 3% of the market. Historically as soon as you hit the 500k price point you start seeing a sharp drop.

  3. Cindy Ford says

    I confess I am running behind reading my favorite blogs since the holidays. Today, I decided to catch up on Candy’s Dirt and found that you featured a photo of one of my husband’s residential projects on this post back in January! I corresponded with Caroline Summers when she listed this property. Pat was the Architect for the design of this home and we feel honored that you selected the photo for your post on the growth in sales of well-designed luxury homes.

    • mmJoanna England says

      It is one of our favorites, Cindy! Just gorgeous. And Caroline Summers is on fire right now, doing great work selling the best of the best in luxury real estate!

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