Death of the Newspaper
I know, I know — we are a real estate blog focused on fabulous listings, deals, sleeper neighborhoods, fantastic agents and brokers, disruption in the industry, commissions, marketing your property, property taxes, and basically everything happening in the community that affects real estate values: yours, mine, and everyone’s. But you simply must pay attention to…
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Despite this fact, Realtors spent $1.5 billion to market listings in print last year. I didn’t write this, but I sure have said it over and over and over again: Agents and brokers keep using tired tactics that no longer produce results. Here’s a prime example: Despite the fact that only 1 percent of homebuyers found…
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