Video Marketing
Let’s talk about using video to market a home, OK? I am definitely pro-video. I dislike a lot of slideshow widgets. I do like color commentary from agents and brokers, but I am not a big fan of doing a walk-through, especially not with a shaky iPhone.
Read MoreYou could definitely say that David Maez of Vivo Realty is a film buff. A real estate film buff, that is, as his brokerage is forging a path forward using HD video to market upscale properties, lending a point of view you often don’t see.
Using video to market homes as lifestyle choices is a tactic luxury brokerages are adopting at a breakneck pace. Take this piece in the Wall Street Journal for example:
Read More
