Gaynelle Henger, one of our favorite agents/managers/real estate pros, just keeps on giving us a reason to keep up with her!

The former Ebby agent was Dave Perry-Miller’s Preston center office manager for three years. Last April, she left Dave Perry-Miller to join the newly branded Coldwell Banker Global Luxury Preston Center, where she brought agents in by the truckload. Just last October, though, she jumped ship over to The Collective, which of course just merged with New York City-based Compass Real Estate. Word came last night that Robbie Briggs brought Gaynelle in to manage two offices after losing manager Bryan Pacholski. Bryan is now working in agent development at The Collective/Compass. 

And there you have it, four brokerages in 14 months. The great thing about agents is that they jump one ship for another all the time, and all remain professional, even friends, about it. As an agent once told me, you never know when you will work a deal with an agent you once sat next to: don’t burn bridges!  (more…)

He is a Berkeley kid raised by a single mom, who happened to be a Realtor. Robert Reffkin saw her change brokerages three times, always looking for a better deal, each change a struggle. So as soon as he got into the business world, he decided to do what he could about it: disrupt!

According to Everipedia, “Robert Reffkin was known as DJ Zahav, the Golden Hebrew. Columbia University undergrad and M.B.A. he’s one of New York’s leading philanthropists and hottest startup players, angling to change the real estate market forever.” 

First the rental disruptor. He co-founded Urban Compass in 2012 (along with Ori Allon, who has sold a tech company or two) as a residential rental firm designed to blow up the murky NYC rental market with it’s cloistered listings and high fees:

Renters typically pay a 15% fee to brokers for commission. With Urban Compass, the typical broker’s fee is cut in half.

To execute the local vision, Urban Compass employs “neighborhood specialists.” Armed with red backpacks, iPhones and hyperlocal knowledge, specialists have real estate licenses and are paid a salary based on customer satisfaction, rather than a commission.

Wonder how long that lasted? Not very. But that’s the disruption business. Back then, even in rentals, Robert knew the key was service.
 
The duo quickly shifted the Compass brand from rentals to residential sales. The focus was still about service, but this time, Robert wanted to service the agents. He and Allon wanted to Zuckerberg-esque how buyers find places to live, and change how how people connect with each other and cities. 

“I realized rentals were pretty specific to New York City,” he told me last week. “New Yorkers rent, the rest of the world buys homes.”

Like in Dallas. (more…)

Be Afraid. Be Very Afraid: a Major Wall Street Real Estate Disruptor has finally landed in DFW. Compass aims to own 20% of the US real estate market by 2020. 

Compass, which bills itself as a real estate technology company that also sells real estate, has launched their first Dallas office by merging with the small but mighty boutique firm known as The Collective Residential. The Collective, launched by Christy Berry and Jonathan Rosen almost one year ago, branded itself as an elevated real estate experience for the agents and the clients they serve. Rosen and Berry came from Briggs Freeman Sotheby’s, where they were two of the most consistently high producing agents.

Calling itself  “a unique boutique luxury brokerage comprised of dynamic real estate advisors (never agents) in Dallas- Fort Worth, with a focus on enhanced design and innovation that guarantees clients maximum efficiency and premier access to the city’s most exclusive properties and listings,” the firm vowed to limit itself to 30 or 40 agents at most. They currently have 13. Most recently Gaynelle Henger left Coldwell Banker to join The Collective, which boasts a beautiful office on Oak Lawn just south of Highland Park that resembles a sleek ad agency more than a real estate office. The firm also added Erin Duvall, Molly Duvall ThomasCallie Brickman and Duke Jimerson III shortly before the holidays. Jimerson is the son of veteran Dallas agent Duke Jimerson at Allie Beth Allman & Associates. The Collective has clearly been building a team of millennial dynamo associates with deep family roots in Texas real estate.

The merger with Compass was actually something the duo sought before creating their company.

Robert Reffkin

Ori Allon

“We we went to New York City two years ago and talked them into opening Dallas then, but they just were not ready,” says Christy. “The Compass philosophy is much the same as our’s, very agent-centric, but they have this huge, impressive tech component that we could never compete with.”

Nor, says Christy, will others. In the New York City office, Compass has a full time tech department of about 80 engineers sitting in one room consistently working on the company’s intuitively designed software for agents to advance and improve, she says.

“They hire from Pixar, Apple, Google,” says Jonathan. “The mantra is to have full time tech people in every Compass office.” (more…)

luxury homes
Jonathan Rosen with The Collective knows a thing or two about selling luxury homes. He has just closed a deal on  3925 Centenary Avenue in University Park in two days. Now you may think ho-hum, OK. Well my dears, this is a $5.85 million sale! And we repeat, he went to contract in two days. (more…)

Gaynelle Henger

The luxury real estate brokerage business in Dallas just got even more competitive.

Last week, super-producing agent Gaynelle Henger, who had been powering the newly branded Coldwell Banker Global Luxury Preston Center office of 12 high-performing agents, turned in her resignation. Shocked, we all wondered where she would go next.

Yesterday, we found out: Gaynelle has joined The Collective Residential.

Gaynelle approached Collective founding partner Christy Berry, inked a deal, and she is now a Collective agent.

“The Collective Residential is a locally owned and operated boutique firm with a strong marketing program and a fresh, new brand. I really like what they are doing, where they are going, ” says Gaynelle.

“They understand what it takes to compete in this market,” she added. “Real estate is two things, marketing and customer service, anything else is distracting from that. And a local firm just really knows the market.”  (more…)

University-Park-French-Contemporary-facade-
If dreams of the Loire Valley and Château du Chenonceau fill your head but you hang your hat in Dallas, we may have found your next home. This University Park French contemporary at 2901 Bryn Mawr marries classic French exterior style with clean contemporary interior lines. The result is perfect.

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