Luxury buyers’ needs are very different than they used to be. Once known as a birthright, luxury today is primarily defined by a lifetime of hard work. For affluent consumers worldwide, the No. 1 goal in life has become fulfillment – at work, at home, and in their personal development. This evolution in personal goals has impacted the market for fine objects, real estate, experiences, and services.
No one knows this better than the people at Luxury Portfolio International, the luxury marketing arm of Leading Real Estate Companies of the World and the Ebby Halliday Companies’ partner in marketing luxury properties.
Perhaps the person best positioned to explain this change is Luxury Portfolio International Executive Vice President Stephanie Pfeffer Anton. She recently presented an informative update on the global luxury market and new marketing tools to approximately 250 Associates of Ebby Halliday Realtors, Dave Perry-Miller Real Estate, and Williams Trew Real Estate.