We all know a staged home looks better than an empty or cluttered one — that’s a no-brainer. But did you know a staged home often sells faster, and for more money? It’s why we’re seeing Realtors reaching into their own pockets to pay for home staging to help a property move fast.
I reached out to Suzy Crownover, owner of Crown Staging, to talk about this trend. Realtors are her biggest share of clients and they’re looking to make an investment for a faster sale with bigger price tag.
“Home staging helps people envision themselves in the space — it’s really hard for them to do that otherwise. If they can’t imagine themselves in a house, they’re less likely to buy it,” Crownover said. “Savvy agents know that putting money toward staging will pay off for them, ultimately meaning a bigger commission and happier clients.”
In the National Association of Realtors’ 2017 Profile of Home Staging, 39 percent of seller’s agents said staging a home “greatly” decreases the amount of time a home stays on the market. Seventy-seven percent of buyer’s agents said a staged listing makes it easier for buyers “to visualize the property as their future home.”
That’s powerful incentive for Realtors to invest in home staging. Let’s dig deeper.