Matt Templeton of Keller Williams Urban Dallas regularly educates Realtors on how to make the most of the current market. (Courtesy Photo)

By Matthew Templeton
Managing Principal
KW Urban Dallas

It feels like there have been fundamental shifts in the real estate industry within the last few months. Technology is the buzz word, money is being thrown around, and CEOs of just about every top real estate-related company are out. The last few weeks’ news sums up that feeling.

September 2018: Compass closes another funding round for $400 million — money used to build more software and buy more agents.

And then …

February: Rich Barton (billionaire co-founder of Expedia and Zillow) takes the reins from Spencer Rascoff, who was CEO at Zillow for nine years.

February: Keller Williams rolls out the first artificial intelligence and data-driven platform in the real estate industry — others have been clamoring to follow

February: RE/MAX says [sic] “Our amazing technology is coming, and it will be best in class,” and makes a technology acquisition, Booj.

Last Week: Data-driven Opendoor will now show listings from rival brokerages and offer Redfin-like rebates.

Last Week: NTREIS Board holds a vote on whether to sell greater data access to Zillow. April will be a reckoning month for North Texas Realtors and their data.

We’ve moved into a new real estate era that is faster paced and increasingly powered by technology and data — more than ever before. But there’s something else afoot. It’s eerily similar to what happened with the dot-com bust. Real estate technology companies are flush with capital — in fact, 2018 was a banner year for real estate technology investment.

And yet many of the top “technology” or “platform” companies in the industry are not profitable.

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Inman’s Agent¬†ReBoot is coming to Dallas Wednesday, and if you have not yet clicked on the cute orange ad here on SecondShelters.com, well, put your fingers to work right now.

What, you may ask, is Agent ReBoot and why do I want to be there?

Short answer:¬† ReBoot is a mini Inman Connect for brokers, agents, investors, anyone interested in the latest real estate technology news. In one day you’ll hear experts from across the country tell you how to use technology more effectively to “reboot” your business, retool yourself with the latest real estate hotties to get properties sold.

Inman News is¬†an on-line real estate news, information, advice, research, opinion and commentary, always¬†reported with a tech overtone. Geared for industry professionals and real estate consumers, it’s the place where you learn what’s going on in real estate before anyone else does. Couple examples: did you know Groupon is in the real estate biz? You would have known last Friday if you read Inman. I attended my first Inman Connect in San Francisco, by accident,¬†about four summers ago and thought I had entered if not another world a part of California where English was not the primary language. I heard about this thing called Twitter and Blue Skies and Cloud computing when the concepts were so new, so foreign,¬†I thought perhaps this was the new tongue of Cali. My meeting is what inspired me to start DallasDirt. I soon learned that Inman was a place¬†that didn’t focus on what real estate is doing now (and wring hands, and sigh), it focused on tomorrow and how technology¬†was shaping the future, how it could be used to re-tool agents, to survive. You know who’s a scary guy? Craig Newman, founder of Craig’s List. He’s scary to agents because his site lists homes for sale without agents. Craig spoke at my first Connect and was grilled by the agents. But my best memory is seeing Spencer Rascoff, co-founder or some executive of Zillow (because we just love Zillow’s Zestimates, especially here in Texas NOT!) getting not just grilled but skewered by agents and national experts. Two years ago Inman brought Bob Shiller of the famously gloomy¬†Case Shiller report to NYC Connect to a packed audience¬†of agents so terrified of the cratering market I heard the pharmacies near the Times Square Marriott had a run on anti-depressants.

Inman basically takes your worst fears, places them in front of you, and says OK, let’s get the convo going.

And let’s face it: some Dallas agents are still having trouble turning on a computer. I love the agents who call what I do “blobbing.” (You call it whatever your heart desires!) They want to FaceBook, not sure how. Video? Oh my. Only .8% of agents across the country use video in their listings even though it helps promote your listings amd sell homes tremendously. Write a blog? I actually disagree with the Inman experts on this¬†one: with more than 100,000 blogs out there I think this can be a huge waste of Realtor’s time. But if you are going to write a blog, Inman is where you will get the know-how and learn how to use video and other tricks to increase your SEO.

My what? SEO?

I told you, you need this course! Especially if you are getting tired of spending big bucks on print. In fact, the sub-head for this event may well be: How To Save Your (Thousands) of Dollars on Print and Start Using Internet Tools to Market