Social Media

Real to Reel: How Julie Provenzano Leverages Social Media Marketing Into Sales

By Brenda Masse / March 24, 2026 /

In this CandysDirt.com series, we’re taking a look at what North Texas Realtors are doing in social media, how it impacts their business, and what some of the biggest players’ keys to success are. To be successful in social media, most don’t focus on just one platform but instead launch their branch on multiple outlets…

Real to Reel: How Realtors Leverage Social Media Marketing Into Sales

By Brenda Masse / March 17, 2026 /

Every industry, from cosmetics to cleaning products, has social media influencer accounts with thousands, if not millions of followers. Real estate is no different, where many Realtors use these marketing opportunities for buyers who are browsing and sellers who expect to see their homes marketed this way. But a Realtor’s social media game varies widely.…

The Best Weather-Related Tweets We’ve Seen: Icemageddon 2026

By Brenda Masse / January 28, 2026 /

As the likely final day of Icemageddon 2026 slowly ticks by, and you’re starting to question the life choices that brought the people you share your home into said home, you may be running out of both supplies and quality distractions. Listen, we all love our families, but the little break we get during work…

Southlake DPS: Social Media That Serves And Protects

By Brenda Masse / March 28, 2023 /

It all started with an interrupted CandysDirt.com content meeting during Thundersleet /Icepocalyse 2023. We were discussing ideas for upcoming articles, when somebody mentioned Shelby Skrhak’s witty compilation of The Best Weather Related Tweets We’ve Seen, The Thundersleet Edition, that had come out that day. The shining star of the article was a series of hilarious…

New Rules For Real Estate on Facebook: Can I Still Post Listings on my Facebook Business Page?

By Brenda Masse / October 27, 2022 /

In the age of social media, when most home buyers begin their searches online and with print media dying a slow death, most Realtors have moved the bulk of their marketing efforts to digital formats. If you go to any high-producing agent or group’s website, and you’ll find links to their social pages, likely including…