(Product image courtesy Smarter Agent)

Keller Williams announced Wednesday that it was acquiring Philadelphia startup Smarter Agent in what company leadership says is part of the company’s $1 billion tech fund.

The company told Inman that its newest purchase is a mobile-first platform that connects to more than 650 multiple listing services (MLS). It also allows brokers and agents to create branded real estate search apps, Inman said.

Keller Williams Chief Innovation Officer Josh Team said the move would allow the company to compete with other real estate search sites like Zillow and Redfin. (more…)