307-n-waverly-dr-dallas-tx-MLS-24

Photos: Shoot2Sell/Thomas Byers

Editor’s Note: This is final installment of our five-part series breaking down our free team staging of 307 N. Waverly. Read Part One here, Part Two here, and Part Three here, and Part Four here.

While staging can do wonders for a listing, you can’t deny that a professional photographer can make all the difference. Sure, some Realtors have a good eye and know how to take shots of their listings without the help of a professional real estate photographer, but those people are extremely rare. And in this market, the investment in professional photos is worth the payoff in increased buyer interest and multiple bids.

Bharti Subramanian

Bharti Subramanian

We were thrilled when Bharti Subramanian, president of Shoot2Sell, offered one of her best photographers and videographers for our free staging project. We knew that, with Karen Eubank‘s staging expertise and Lifestylist Suzanne Felber‘s resources, we’d have a beautiful home at the end of the day, but who would capture it?

We were lucky to have Shoot2Sell’s lead photographer, Thomas Byers, on our team, shooting both photos and videos that really captured what our team staging experiment was all about. It was interesting to see how Byers interacted with our staff, and how much a photographer’s perspective influences how potential buyers see a home on the market.

Of course, considering his considerable experience in the industry, we had to find out what Byers thought about the experience. Jump to read more and see a behind-the-scenes video!

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307-n-waverly-dr-dallas-tx-MLS-24

Photos: Shoot2Sell/Thomas Byers

Editor’s Note: This is Part Two of our five-part series breaking down our free team staging of 307 N. Waverly. Read Part One and here.

Would you rather spend about $250 having a professional stager give you advice on how to prepare your home for sale or take a $10,000 (or more) price reduction? Seems like a huge no-brainer doesn’t it? Yet it happens constantly. So what is the problem?

It’s the lack of understanding about what staging is and what staging does.

Staging encompasses many service options, and the most overlooked — a consultation — is the most affordable. Armed with the information provided by a stager, any seller can put in a little elbow grease, borrow some items, and create a profound impact on the look of their home. They will also, most importantly, improve marketability and make more money.

That is the big takeaway from our CandysDirt.com team staging of 307 N. Waverly. The first price reduction on this home was $10,000. Professionally staging it was less than $2,500, or approximately 1 percent of the original list price. If the sellers had consulted with a stager, they could have done it for much less.

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Real Estate Story

real estate photography

real estate photography

This house languished on the Orlando, Florida, market for 224 days, until professional real estate photographer Harry Lim re-shot the exterior and interior. It proceeded to sell in just eight days. Photos: Harry Lim

This month, there’s a story that’s gone viral by Orlando professional real estate photographer Harry Lim. His post, After Nearly 8 Months, Photos Help Sell Home in 8 Days, is remarkable because it shows the unmistakable difference professional photography makes in the marketing of a house (his before-and-after photos above make that clear!).

Here at CandysDirt, we could not agree more! In 2013, contributing writer Karen Eubank wrote an interesting series for us, Outside the Frame, which looked at the importance of professional real estate photography and offered the insights of Dallas’ leading real estate photographers (see parts one, two, three, and four).

Today’s real estate buyer is doing their home searches on the Internet, with 90 percent searching online and 89 percent using a mobile search engine. What they find first in their searches are photographs, and the quality of those can make or break a listing.

So today, we’ve made a list of five ways professional real estate photographers bring value to the marketing of a house.

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updated lake highlands

All photos: Shoot2Sell

“Home is the nicest word there is,” proclaimed pioneer Laura Ingalls Wilder, and we agree with the sentiment. It’s particularly true when it’s a house as lovely as the updated Lake Highlands home at 10836 Ferndale Rd.

From the street, it looks friendly, with a big front yard, large trees, and a freshly painted exterior. But the interior is what really wows, with a vaulted ceiling in the living room anchored by a floor-to-ceiling brick fireplace, a totally updated kitchen, and a crisp, clean look throughout. Built in 1967, this traditional has been extensively renovated to reflect a more contemporary look and feel.

This 4-4 has 2,526 square feet on two stories, with a well-planned layout: the master and one bedroom are downstairs; the open staircase leads to a landing overlooking the den with its vaulted ceiling; the kitchen has new appliances, granite countertops, a breakfast area, and a huge pantry.

This house went under contract days after being listed by Kevin Caskey at Dallas City Center Realtors for $365,000, so let’s take a look at what made it such a hot item. (more…)

North Dallas Ranch

All photos: Shoot2Sell

Today’s Thursday Three Hundred is a whole lot of house for $399,000.

The 1967 ranch at 7823 Roundrock Dr. has 2,789 square feet, five bedrooms, and three full baths with multiple updates throughout, including new paint and carpet in 2015. The backyard has a pleasant covered patio with high ceilings, a fan, and flagstone floor. The saltwater pool and landscaping add to the appeal.

This drive-up darling is well-maintained on a corner lot, with cream-colored brick and black shudders, an original ironwork pillar on the front porch, an open front lawn with mature trees, and the entire property has an in-ground sprinkler system.

North Dallas Ranch

This house is located near Coit and Belt Line roads in North Dallas, zoned for the well-regarded Spring Creek Elementary School in Richardson ISD. This elementary earned a GreatSchools rating of 9 out of 10.

It is newly listed by Jackie Asbury at Berkshire Hathaway HomeServices PenFed Texas Realty.

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Real Estate Story

Harry Lim photography before

This house languished on the Orlando, Florida, market for 224 days, until professional real estate photographer Harry Lim re-shot the exterior and interior. It proceeded to sell in just eight days. Photos: Harry Lim

This month, there’s a story that’s gone viral by Orlando professional real estate photographer Harry Lim. His post, After Nearly 8 Months, Photos Help Sell Home in 8 Days, is remarkable because it shows the unmistakable difference professional photography makes in the marketing of a house (his before-and-after photos above make that clear!).

Here at Candy’s Dirt, we could not agree more! In 2013, contributing writer Karen Eubank wrote an interesting series for us, Outside the Frame, which looked at the importance of professional real estate photography and offered the insights of Dallas’ leading real estate photographers (see parts one, two, three, and four).

Today’s real estate buyer is doing their home searches on the Internet, with 90 percent searching online and 89 percent using a mobile search engine. What they find first in their searches are photographs, and the quality of those can make or break a listing.

So today, we’ve made a list of five ways professional real estate photographers bring value to the marketing of a house.

1. The pros know which shots offer value to potential buyers

In the average MLS listing, you’ve got around 25 shots to “sell” a buyer on your property. Poorly planned or executed photography might result in redundant shots (multiple angles of one room where no new visual information is presented), unnecessary photos (you don’t need a photo of the toilet—people know it’s in the bathroom), or just plain bad photos that make the property look boring at best.

A professional real estate photographer understands which shots matter and why, and can make judgment calls based on the features of each individual property.

“Normally I don’t waste a photo on a laundry room, but a condo unit that has a washer/dryer when the neighboring ones do not might be of great importance compared to the average property,” said Lance Selgo of Unique Exposure Photography.

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3831-turtle-creek-blvd-dallas-tx-6b-High-Res-14-1024x682

Can you believe it’s just been three years since Shoot2Sell began offering affordable, beautiful real estate photography to agents in Texas? I honestly thought this company had been around for much longer. And now, just three years into this company’s existence, Shoot2Sell is the nation’s largest architectural photography company.

Wow!

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