Ebby Blog Home Page

We love the Ebby Halliday Companies blog, mostly for the great listings and the “Of The Day” features that come from the biggest pool of amazing Realtors in the Dallas-Fort Worth area. Needless to say we were thrilled when they unveiled the new design to the Ebby Blog.

“The just-released, redesigned Ebby Blog isn’t just informative, it’s just plain fun,” says Randall Graham, vice president and director of marketing of the Ebby Halliday Companies.

With new categories, fun features, and a fresh design, you’ll be clicking away your day to keep up with the folks at Ebby Halliday.

“Our marketing team put a lot of thought into what North Texans are looking for in a great blog,” Graham says. “Our redesigned blog not only looks great, it offers a plethora of useful information. Whether you’re in the market for a home or not, I encourage you to give it a try. We think it will become part of your daily routine.”

Give it a try? You don’t have to ask us twice! Better yet, we subscribe to all the updates and follow Ebby Halliday Companies on Facebook, too, so we never miss a beat. Want to find out more? Here’s the rundown on the new additions to the site from their press release:

The Ebby Blog offers such categories as DFW Daily, profiling events in the D-FW area; Fabulous Finds, highlighting great homes available in North Texas; and Helpful Hints, offering everything from insight on the latest paint colors to apps that help around the house. In addition, you’ll enjoy Luxury Living, featuring everything from million-dollar listings to the newest luxury trends; and Market Matters, where you can easily get the pulse of the housing market in North Texas and beyond.
To discover the Ebby Blog, visit ebby.com/blog.

Bill Petrey

Nearly 13 years ago, Bill Petrey moved to Dallas with his wife to hunt for investment properties.

After earning his real estate license, Petrey’s experiences as a Realtor in the Dallas market inspired him to create his own real estate consulting company, Agent Harvest — a performance-based real estate agent rating service that matches clients with top-ranking real estate agents — based right in the heart of Dallas.

Just for kicks, Petrey also developed the Really Rotten Realty blog, which is a whistle-blowing website of sorts that brings awareness to real-life agents across the country engaging in not-so-ethical practices, such as Million Dollar Listing New York’s Luis Ortiz using Photoshop to glam up his virtual listings.

Learn more about Bill Petrey and what ignited his passion for helping home buyers and sellers with his exclusive Candy’s Dirt Q&A:

CandysDirt.com: Where are you from?

Bill Petrey: Born on the Eastern Shore of Mobile Bay, raised in Jonesboro, Arkansas, went to college in Memphis, Tennessee and stayed there until I met my wife. We moved to Dallas in 2001.

CD: How did you get into real estate?

Petrey: My family always had rental properties so I grew up around real estate. When I moved to Dallas, while looking for investment properties, I decided to become a licensed real estate agent to get access to MLS. The longer I worked in the real estate industry, the more I liked it and wanted to make it more of a career than a passive investment.

CD: You specialize in lead-generation and marketing. Tell us: What are some unique challenges that realtors face in this market?

Petrey: Realtors face several challenges; the biggest is proving their worth to the client. Realtors give away most of their value for free and only at the end do we charge for our services.  Clients don’t value the free stuff we do, and can’t understand why we charge so much for the rest.  It’s an obstacle that we need to overcome in order to prove our value to the client.

Another challenge is separating us from the Realtor masses. It’s hard to show why you’re better than the next agent, when most of the accreditations and titles an agent can earn to show why you’re better don’t even require an agent to sell a single property.  The industry needs merit-based designations to give the public an easy way to distinguish agents that sell from agents that can’t sell.

CD: Where is home for you in Dallas?

Petrey: North Dallas. It’s a great area near everything. All major highways are easily accessible from North Dallas.

CD: And you drive a … let me guess, Mercedes Benz?

Petrey: When it comes to driving clients and hauling real estate signs, nothing beats my Range Rover.  When showing a lot with a lake view, I love plowing through the brush right up to the lake.  And when showing farm and ranch properties, nothing’s more home on the range than a Range Rover.

CD: What’s your favorite ‘hood in Dallas and why?

Petrey: Bishop Arts and McKinney Avenue – lots of fun things to do and those areas are growing.

CD: What was your best/highest sale?

Petrey: My best sale is any sale that results in a referral, repeat business, or helping a client with an impossible situation that is stressing them out.

CD: Likewise, what was your most challenging or memorable transaction?

Petrey: Helping an out-of-town investor client avoid a foreclosure and helping them narrowly avoid a financial disaster.

CD: How quickly have you ever turned a house?

Petrey: I’ve had two houses sell in one day. The St. Joseph statue worked overtime on those transactions.

CD: How much did you sell last year?

Petrey: Since I work with referrals I don’t know if this number will be applicable, but I distributed leads last year that resulted in over $11.3M.

CD: What words of wisdom do you often share with clients?

Petrey: Never buy more than you can afford, and when showing a home, every detail, no matter how small, contributes to its appeal and price.

CD: If you ever change careers for an encore you’ll…

Petrey: Work in the IT industry.

CD: Do you have a second home? If so, where?

Petrey: No, there’s no place like my first home. However, my wife often works the topic of “lake house” into various conversations, so a second home may be forthcoming.

OK, I have officially had it. This is a real estate blog, and nearly every single day I get five requests from someone offering me “free” stories to post.

You know what they say about anything free.

I usually respond nicely, kindly, as my mother raised me. I tell them this is a professional blog and while we appreciate their interest — they are reading it, after all — we create very special content here, carefully crafted by professional writers/bloggers. Every single post must be meaningful to the reader, to the subject matter, including our sponsored posts which, even though they may come from an advertiser, are edited and must fit our rigorous “crunch” test.

I love that half, no three-quarters, of these wonderful offers come from writers who cannot write the King’s English.

Just look, look at the gibberish this person offered to post:

A Reliable Way to Scrutinize Before Buying Property

In today’s time of uncertainty, where so many incidents take place in our life, there is vulnerability around in some form or the other. There is no taking away from the fact that science and with its advancements, our life has become considerably easier. However, with it, there are also various risks, which we have to face in our day-to-day life. The advanced use of resources has weakened the natural storage. This, in turn, is affecting the climate and the nature in an adverse manner. So, if we get our hands on to something like a natural hazard disclosure report, before we actually take the decision of buying a property, it would be very handy. It can go a long way in helping us to take an informed decision, which will be a secured one for our family as well.

WTF is the “natural storage”? Tupperware? Wait, it gets better!

The natural hazard disclosure report helps in estimating the chances of any of these events happening. It also indicates what could be the outcome, if anything happens or in case of a worst-case scenario. The report is also bought by many real estate developers to understand the risks. In some of the cases, these developers can actually work upon mitigating those risks. They can take steps in advance to safeguard the place against the most potential disaster and educate people as to their course of action in the event of any calamity. The report also contains the inputs of state agencies on the potentially dangerous causes or businesses, which can affect a property.

This is a business that sells natural hazard reports, or something. I removed the hyperlink, the reason why they sent it to me, hoping they’d get that little hyperlink in. Oh yes, all the SEO words, too. Let me tell you something: no freebie hyperlinks here. No one wants to read a bunch of doo doo on natural hazard reports and if they do, your company should have the brain horsepower to present the material in a well-written, captivating manner.

Here, I’ll save you a lot of money and eye strain. BAD STUFF HAPPENS: TSUNAMIS, EARTHQUAKES, HURRICANES AND TORNADOES.

So there you have it. Now I can send a copy of this post out to everyone who emails me a letter that starts like this: “I would like to submit an article for your site. Please see the attached file for the content. Please let me know what you think.”

Tell you what I think: NO WAY!