A new real estate start-up could completely flip the switch on traditional brokerages in Dallas.

A new real estate start-up could completely flip the switch on traditional brokerages in Dallas. Prevu has announced the closing of its $2 million seed funding for a customer-focused digital home-buying platform. It promises to “deliver industry-leading efficiency and savings,” according to Matthew Chudoba, a publicist with ICR, Prevu’s outside public relations counsel promoting the company’s launch out of Norwalk, Conn.

“We were incredibly frustrated by our own experiences in buying real estate, and we sought to create a truly intuitive model that gives control back to consumers and eliminates a lot of the stress involved,” said Thomas Kutzman, co-founder of Prevu. “Our Smart Buyer platform was created to address these inefficiencies and provide greater control to buyers while delivering rebates that help to offset the significant expenses involved in purchasing a home.”

Prevu passes two-thirds of its commission back to each buyer who completes a purchase using Smart Buyer, which brings with it a rebate of up to 2 percent. Customers who purchased a home using Prevu receive average rebates of $23,000. The aim? To make commissions more transparent, signifying a 180-degree turn from the traditional brokerage model. Agents are already tasked with creating more and more value for buyers and sellers as disruption in the real estate industry becomes the norm. What next?

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