In Part One, I explained how I’d put my thoughts into an envelope to be opened once the PD-15 process was complete. However, my surprise resignation opened the envelope to share now.  In that first column, I faced the hard truth of the economic viability of redevelopment and how the buildings that might be built within zoning were not profitable for buyers or sellers. I also touched on the aging demographic the area attracts and their less likely bent towards renovation and the ability to play catchup on years of deferred maintenance in some complexes. Finally, I wrote about how in real dollars, the past 15 years have been a wash (punctuated by Recession-driven ups and downs). If you missed Part One, catch up here.

The overall endpoint being that if the area wants to attract new buyers for the long-term (not just because Dallas is skint of housing), who have the money and willpower to uplift the area, PD-15 is the last hope.

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Weeks ago, I began telling people that I already knew what should happen to PD-15 to make the most people happy. I said I was going to write it down, put it in an envelope that I would open at the end to see how accurate I was.  Now that I’m not part of the task force, screw it, I’m opening the envelope.

In this first part, I will explain how my plan was formed using some key information.  In the second part, I will go building-by-building and explain how the information in this section informs that plan.

Note: To burst bubbles from the outset, my opinion is based on uplifting the area, not personal gain.  While it’s true I would benefit from any financial uplift, over the past 15 years, there are only two people who paid less per square foot in my building. So I’m good financially.

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Former Dallas mayor Laura Miller working behind the scenes to stall progress.

[Editor’s Note: The opinions reflected in this column are those of the author and are not the editorial opinion of CandysDirt.com. We reached out to Laura Miller for comment. Her response is included at the end of this opinion column.]


Author’s Foreword:  On Wednesday night, I resigned from the PD-15 task force because of behind-the-scenes machinations and actions that I could not agree with once I became aware of them.  Also, I refuse to work with people I can’t trust. This includes representatives from several area buildings, including my own. Those representatives also asked former Dallas Mayor Laura Miller to step in and help their cause. Here’s that story.

Earlier in the evening I was forwarded a letter being crafted by some members of the PD-15 task force but whose pen had been heavily guided by former Dallas Mayor Laura Miller.  I’m told the letter will be sent to council member Jennifer Gates in the coming days. In my capacity as a task force member, my name was listed as a supposed signatory, although I’d not been consulted on its verbiage.

Upon returning home I spoke with my HOA president and co-representative to see if she’d seen the letter.  She had not only seen it, but had been actively involved in its creation.

The letter seeks to put a clamp on any redevelopment within PD-15 that goes against the deeply flawed Preston Center and Northwest Highway Area Plan that was largely hijacked by Miller and written in secret with the help of the business interests in Preston Center.

I believe this is a distraction that does one thing well: it uses the element of time to kill progress. This is a tactic Miller is very familiar with.

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At the last PD-15 meeting, Preston Tower and Athena high-rises asked to meet to come up with a plan they thought they could “sell” to their residents. This was a direct reaction to the massing study shown at that meeting which pictured a development the towers felt would not be supported. I called that first massing study “a high water mark” in density. Perhaps the tower’s plan showed, in some respects, a low water mark. (And no, I’m not showing you that either because it’s just as polarizing as the other one. If you want to drink from that trough, come to the meetings.)

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What makes PD-15’s gyrations different from many other upzoning cases is that there is no blueprint to follow.  The Toll Brothers building in Oak Lawn largely fits within its MF-3 zoning. Sure, some complain whether MF-3 is appropriate for the area, but it’s there. Other projects have MF-2 and want to move beyond those controls. But PD-15 has none of that to act as starting point.  The PD documents essentially state a total number of units in the PD that is derived by the number of units per acre. There’s also a bit on parking and interior street right of ways. But that’s pretty much it.

If you’re talking about traditional city zoning, there are categories for setbacks, density (units per acre and size of units), height, lot coverage, primary uses and any special standards (like a minimum lot size or proximity slopes).  Proximity slopes protect neighboring buildings from being too close to radically taller structures by forcing them to literally step back from those neighbors (think of stair steps back).

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PD-15, slightly east of Preston Road bounded by Northwest Highway, Pickwick Lane, Baltimore Drive and an alley.

Last night marked the first meeting of the newly-formed PD-15 task force, begun as a result of development pressures within the area of the Pink Wall known as PD-15. It went as most initial meetings do, trying to find its feet. The task force members from surrounding buildings were brought together by Dallas City Councilwoman Jennifer Gates and assisted by her plan commissioner Margot Murphy.

It began with a review of what had brought us there, namely the pressure to redevelop the fire-ruined Preston Place and the Diplomat.  The two are unconnected except in current timing with the Diplomat having worked on a potential sale for over a year prior to the March fire at Preston Place. Given that two out of the four buildings within PD-15 are in play, it’s safe to assume developers’ wagons are circling the rest.

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