If you drive all the way north up Custer Road, you’ll come upon The Grove Frisco, a new 735-acre master-planned community by Newland. About 120 homes have been sold or are under construction in what Newland, the community developer with more than five decades of experience, calls a modern village. As you turn off Custer Road onto Gartner Road, The Grove Frisco feels different than an ordinary builder community under construction and it’s all about the trees and The Orchard House.

Recently, Newland’s Grove Frisco was named the Best Residential Community of the Year by Dallas Business Journal and The Orchard House was named Best Community Amenity by the Dallas Builders Association. The Orchard House is a modern farmhouse-styled clubhouse with fitness center, two pools, splash pad, and locally-owned Swirl Cafe & Bakery. (more…)

PGA

Frisco Economic Development President Ron Patterson talked all things PGA relocation with a room full of Frisco Realtors at Hollyhock, a Newland community that is adjacent to the PGA site (Photo by Bethany Erickson).

Realtors and Frisco residents packed their questions and their curiosity Wednesday when they attended a breakfast discussion about the PGA Headquarters and what that would mean for the area.

Held at Hollyhock, a Newland community that is adjacent to the PGA site, Frisco Economic Development President Ron Patterson gave a brief history of how Frisco went from a town with no mall and few stoplights to the bustling suburb known now as “Sports City USA.”

“I can remember back when we were trying to get a mall,” Patterson told the standing room only crowd. “There was no toll road, either.”

And from that, city leaders began to plan — deliberately, he said.

“It was intentional, we thought about what is it we can do to set ourselves apart,” he said. “Sports came in to play.”

In those days, city hall was a much smaller building, and that discussion eventually spilled onto a whiteboard — with a baseball diamond drawn on it.

“That was the genesis for the Roughriders coming here,” Patterson said.

Nowadays, the pitch is about Frisco’s ability to put businesses and citizens within a days drive of many major hubs, thanks to its central location. (more…)