This week news came that Move Inc. (operator of and a News Corp. subsidiary) would be ponying up more than $200 million to buy Austin-based lead generation firm Opcity — and that the company would also get a brokerage license.

The Austin American-Statesman reported Wednesday that Opcity, which touts a platform it says turns online inquiries about properties into transactions at rates 3-5 times the industry average, is used by more than 40,000 agents and brokerages, including Keller Williams, ReMax, Century 21 and Berkshire Hathaway.

Inman reported that Move Inc. would acquire a brokerage license along with the transaction (Opcity has one), but a spokesperson said the company didn’t plan on getting into the business of representing home buyers and sellers. I.E: competing with Realtors. (more…)


monthly_payment 1-affordability

I love using real estate apps on my phone. Every time I drive by a “For Sale” sign in a neighborhood, I pull out my phone and queue up one of my favorite listing apps (yes, I have more than one on my phone!) and check out the property and sometimes other ones nearby.

Now, if I was actively looking for a home and wanted to know what kind of rate I could get and how much my monthly mortgage payment would be on a property, well, most listing apps don’t offer that service. And if they do, the information isn’t always accurate.

But, the site that prides itself on having the most accurate listing information on the web, says it’s fixed that issue for good.