Millenials
There are about 79 million millennials in the U.S., and their purchasing power is estimated to be $170 billion per year. This powerful demographic, born from the early 1980s to the early 2000s, now represents the largest group of homebuyers at 32 percent, taking over from Generation X. But when it comes to millennial homebuyer behavior, it…
Read More“Listing online leaves lasting impressions,” recited Bryan Crawford. He’s a young but knowledgeable agent with Briggs Freeman Sotheby’s. He and his wife, Amanda, know how to get the attention of Dallas’ newest generation of homebuyers.
Generation Y, which stretches from the late ’70s through the ’80s, are often serial renters who are more likely to look online for their first home than anywhere else. So, how do you make homeownership more attractive than renting?
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