Marketing a home

Getting Personal With Luxury Homebuilder Scott Faulkner

By Elaine Raffel / April 9, 2020 /

Luxury homebuilder Scott Faulkner’s role encompasses everything from finding the perfect lot to counseling clients.

YouTube Marketing Helps Richardson House Go Under Contract in Just Three Days

By Leah Shafer / September 1, 2015 /

Ebby Halliday Realtor Cynthia Lopez knows a thing or two about smart real estate marketing. The tech-savvy agent uses YouTube marketing as a way to promote her listings, in addition to the normal online channels, like Zillow, realtor.com, and Trulia. “All of my listings go on YouTube. Everything nowadays is very visual and when buyers are…

For Sale on Facebook: Is Opting Out of Hiring a Realtor Hurting Homeowners?

By Joanna England / August 25, 2014 /

After living at 7303 Coronado Avenue for 16 years, Karen Nealy decided to try and test the waters to see if she was ready to sell her home in Lakewood Hills. She’s been looking to move closer to the lake, perhaps Rockwall, with plenty of room to roam around. “We almost bought a house yesterday…