YouTube marketing

Ebby Halliday Realtor Cynthia Lopez knows a thing or two about smart real estate marketing.

The tech-savvy agent uses YouTube marketing as a way to promote her listings, in addition to the normal online channels, like Zillow, realtor.com, and Trulia.

“All of my listings go on YouTube. Everything nowadays is very visual and when buyers are looking at properties [online], they flip through so many pictures, it can all become a blur,” Lopez said. “I have found the YouTube video brings some life to it and give more a depth. It’s worked really well for my listings, and I get lots of great comments from it.”

YouTube marketing also helps her get houses under contract fast. Take, for example, our Tuesday Two Hundred, a Richardson house at 2001 Linda Ln. Lopez listed it last Thursday and accepted a contract on Saturday. Check out her video here:

The house is a 4-2 with 1,994 square feet on a big corner lot. It’s located in the Richardson Telecom Corridor area near Jupiter and Collins Boulevard, minutes from Raytheon and BlueCross, as well as huge mixed-use development CityLine. Its elementary school, Yale, gets an 8 out of ten score from GreatSchools.org, and Apollo Junior High earns a 7.

This house has interior updates and a swimming pool in back. Lots to offer, and listed for $236,000.

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Home For Sale yard Sign

After living at 7303 Coronado Avenue for 16 years, Karen Nealy decided to try and test the waters to see if she was ready to sell her home in Lakewood Hills. She’s been looking to move closer to the lake, perhaps Rockwall, with plenty of room to roam around.

“We almost bought a house yesterday that we really liked,” Nealy said a week or so ago. That’s what prompted her to “test the waters” and put her three-bedroom, two-bath home on the Lakewood Online Yard Sale Facebook page without the help of a Realtor. Since then she’s put it up as For Sale By Owner on Zillow, advertising the 1,504-square-foot traditional for $299,900.

“We know Realtors can get it out there to more people,” Nealy said, but she is doing a more improvisational trial and error approach to selling her home, which she calls a “fixer-upper.” She thinks it’s a fantastic property to add on to, perhaps for a family that wants to be inside the Lakewood Elementary School attendance zone.

Do-it-yourself listings on social media is a growing trend, but will it end up costing sellers in the long run?

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