This story has been updated to include the new reserve and the extended auction.

Now this is the big league way to market a luxury home: hop aboard a King Air 350 at Love Field’s Business Jet Center, soar up over Dallas, land in Mt. Pleasant, Texas, 18 minutes later and hop into an SUV waiting right inside the hangar.

That is exactly how we traveled to tour the magnificent 18,327-square-foot estate of the late Lonnie “Bo” Pilgrim and his wife, Patty, who passed late last year. The Pilgrims’ three children knew that selling such a highly specialized estate built on Bo’s chicken fortune — 43-plus acres more than 120 miles east of Dallas — would be a challenge. So they opted to do what more and more owners of luxury homes are doing these days: put it up for auction.

In fact, the online auction of Cluckingham Palace (more on the name later!) began Tuesday night and goes on until October 25. There is now a reserve of $2,999,999. So you have plenty of time to bid!

The Pilgrim estate at 800 South Greer Boulevard is on the main road to Pittsburg. The mansion has six bedrooms, 10 and a half baths, exercise room, formals, quarters, media room, and chickens etched in every corner. There’s also a huge indoor swimming pool and spa that was patterned after the famous Greenbrier Spa in White Sulphur Springs, West Virginia.

“Mrs. Pilgrim visited the Greenbrier and phoned Richard Drummond Davis from the spa that she wanted their indoor pool to look just like the Greenbrier’s,” says listing agent Kyle Crews with Allie Beth Allman & Associates. Drummond Davis designed the home, built by Steve Thornton for an estimated $15 million, in 1992-1993. The mansion and grounds are now valued at more than $8 million.

The heavily wooded grounds include trails, statues, smooth green fields beckoning a soccer game or a horse hunt, and a pond brimming with fish.

And so we travelled the way Mrs. Pilgrim did whenever she came into Dallas to shop at Neimans or Northpark: by private jet.

From left: Terri Cox, Susan Baldwin, Mark Cain, Juli Harrison, Kyle Crews, Allie Beth Allman, Ralph Randall, Candy Evans, Joe Kobell, and Sanders Avrea

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