It happens in all businesses. At first, a business delivers the best product to get the customers familiar with their creation. Customers start buying the product. Prices go up and up and up so the company starts pass increases along to customers.
Suddenly customers stop buying the products at a higher price. The company starts cutting corners on quality and materials in order to still provide a product hopefully customers will continue to buy. Maybe the product continues to sell, but now customers are not associating quality and workmanship with the product. The company and product are now commodities based on price … not quality.
Does this sound familiar? Think about all the different products — TVs & electronics, clothes, restaurants, and of course new homes.
Oh sure, this doesn’t happen with homes (wink, wink)…whatever. The list forms to the right on once quality-first home builders that have unfortunately lowered their standards of workmanship, design, creativity, and materials in order to keep their doors open.
Don’t get me wrong, I’m not talking about every home builder out there, but there sure are a lot more of them than five, 10, and certainly 15 years ago.