North Texas-based JP&Associates is entering the iBuyer market on behalf of its agents, launching an instant offer platform across the exploding firm’s brokerage and franchise network this week. 

This makes JPAR, a full-service brokerage with a capped transaction fee, the first independent brokerage in North Texas to launch an exclusive iBuyer program for its agents. It’s called JPAR Instant Offers.

“Entering the iBuyer market gives our agents a competitive advantage over Opendoor, Knock, OfferPad, and the other unilateral “sell now” offers,” says Giuseppe J.P. Piccinini, President and Chairman of the Board of JP & Associates Realtors. “This will greatly benefit our clients and agents.”

J.P. says he has partnered with a Seattle-based company, OfferAI. which relocated to Dallas in January.

“OfferAI is a white-label iBuyer that uses a bot to make instant offers on off-market properties. It empowers agents to present themselves as an iBuyer from their brokerage site, or their own affiliate page of OfferAI,” says Jack Burns, Founder and CEO of OfferAI. 

Unlike most of the current iBuyers on the landscape, JPAR associates become the “chaperones” of the webpage so they can guide sellers through the process and they retain a 3 percent commission on accepted instant offers.

“And that’s a game-changer,” says JP.

Burns relocated to Dallas from Seattle earlier this year with his firm. He says Texas is a preferable market for the rapidly growing iBuyer market, more so than Seattle, because of our relatively affordable home prices.

“The iBuyer space has not made a strong presence in the Seattle market because the median sales price is $669,500, way too high for iBuyers,” says Burns.
 
Seattle is home to Zillow, Amazon, Microsoft, and other high tech companies, but not likely to be an iBuyer hub.
 
“Texas is a sweet spot as far as home prices that work well for iBuyers,” says Burns, “That’s a home usually in the $200,000- to $250,000-ish range.”

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Editor’s Note: Jon and Candy are in Denver, at NAREE, and they are hearing a LOT about Instant Offer, Open Door, and other institutional iBuyer platforms. Homevestors, for example, told them they won’t sell a house to someone who has not physically seen it. Full deets next week!

By Alex Doubet
CEO and Founder of DOOR

Alex Doubet

There is a cottage industry in the world of real state agents of generating an uproar over the continued march of innovation. This cottage industry complains about innovation in general, and the effects of the internet on the brokerage space, specifically. The recent announcement of Zillow Instant Offers (ZIO) moved that cottage industry into full-tilt hysteria.

ZIO is nothing more than a slightly different iteration of the business model pioneered by home buying companies such as HomeVestors (of “We Buy Ugly Houses” fame). Opendoor is another recent entry into that same space.

Zillow recently rolled out ZIO as a product to connect homeowners on their web portal with investors. Real estate agents immediately screamed about Zillow “bypassing agents” and “taking our data and profiting on it.”

First things first, listing data does not belong to agents.

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