Photo: RealTech Dallas

John Backes, left, at the RealTech Dallas event “Cultivate: Building the Next Big Thing in Real Estate.” Photo: RealTech Dallas

John Backes is a young real estate entrepreneur, technology innovator, and champion of the city of Dallas. He practically vibrates with energy and ideas, and has a sort of raw enthusiasm that’s utterly sincere and unscripted.

The St. Mark’s grad is passionate about bringing new ideas to the real estate community by collaborating with the active start-up community in Dallas. That motivation is showing up in myriad ways in his life.

As we wrote about yesterday, he is launching the MOTIVE Accelerator Program this fall. This exciting program will fund selected commercial real estate technology start-ups, as well as provide mentoring through a program oriented around customer and product development.

Backes was also the co-founder of RealTech Dallas 12 months ago, which brings together the startup community with the real estate industry.

His new company, DXZ Media, is a full-service branding and digital marketing agency that aims to solve complex problems related to technology, identity, and strategy.

Sound like a full plate? It’s not even the beginning. He’s also a mentor at the The Dallas Entrepreneur Center and advisor at PoshPublic, a curated crowdfunding platform which allows artists or nonprofits to create a campaign at no upfront cost and no risk. There’s so much more. And the ideas just keep coming.

“We have an incredible story here in Dallas of innovative real estate companies, and so many tech start-ups, too. There was so much vibrancy, but no intersection,” Backes said. “Every day, I feel like I’m in a very dynamic center of change.”

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So you might think, home sales are off, Realtors are quitting the business left and right, the real estate gold rush is clearly over over over. So why would anyone open a new real estate brokerage firm in July 2011? One that offers agents 100% of their commission? I don’t know, but I am going to find out. Here are the fearless leaders of the new North Dallas office of United Real Estate, over at Three Lincoln Centre. Oh by the way, the office is gorgeous, loaded with  great food and technology, but it is a bit small —and all OK by United. That’s the new real estate brokerage model: lean and mean. United is part of the largest fully integrated franchise network of real estate and auction professionals in the nation. Tell me been an innovator in RE marketing since 1925. Wowsers, that’s old. United RE supports more than 600 offices acrss the US and internationally, and recognized as a Top 25 Franchise by major media.

OK, so I still want to know: why here, why now, how will this change the tradional real estate broker model???