I’m sure you caught the Dallas Morning News‘ recent declaration that the start-up discount brokerage Door, while on a tear, is not yet really fully disrupting the buying and selling of real estate.

At least not here, not yet. I’m off to Inman in San Francisco, so let’s talk next week.

But it’s interesting that the DMN even wrote about a topic that once might have seemed too “B to B” for a consumer newspaper. This confirms the vibes I got at NAREE last month: the consumer is now keenly aware of the changes in the Real Estate industry, which means they could be selling their home in a different manner: traditional agent commission split; flat fee brokerage, 100% commission model; a discount broker, like Door; sell the place outright to a cash buyer like OpenDoor or Zillow’s Instant Offer for less than they’d make if they messed with marketing, but get the deal done quickly.

There are many disruptors jolting the real estate marketplace, and we are finally feeling it in Dallas/Fort Worth:

The liquidity providers: OpenDoor and Zillow’s Instant Offer. benefit to consumer: quick cash.

100% virtual brokerages: eXp Realty, out of Bellingham, Washington. Benefit to consumer: happy, motivated, well compensated agent

100% commission models like JP& Associates, Realty One Group, HomeSmart, etc. Benefit to consumer: happy, super motivated, well compensated agent

Tech brokerages: Compass and Redfin. Benefit to consumer: happy, motivated agent, commission rebate (Redfin) traditional split (Compass)

Flat fee brokerages such as UK’s Purple Bricks, Door, OpenListing and ListingSpark. Benefit to consumer: flat fee for selling, savings to consumer

But don’t you “get what you pay for”? As Brad Inman puts it, “For a bigger part of the decade, Keller Williams was beating up on Re/Max, the Realogy brandsBerkshire Hathaway and the big indies. But now all of them are lifting their horns for new fights, with some well-funded challengers proving to be ferocious competitors.” Should we be afraid?

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3808 Turtle Creek FrontWith another real estate auction coming to Dallas, Texas as the incredible Les Jardins estate designed by Anton F. Korn Jr. is slated to be sold to the highest bidder on April 24, I thought we might want to better understand the real estate auction process. The question arises, who pays for the auction expenses and the agent commissions? I found this great video of Concierge Auction president Laura Brady from Inman Real Estate Connect this past January. As you know, Les Jardins at 3808 Turtle Creek, is listed by Keith Conlon of the Matthews-Nichols group at Allie Beth Allman. The property will be auctioned by Concierge Auctions of New York City, New York, on April 24. In this video, Laura does an excellent job of explaining how Concierge nets an income from the auction process and markets through permission-based marketing. Concierge also charges a buyer’s premium to the winning bidder, which is 10% of the high bid amount. So on, for example, a $5 million dollar home, that could be half a million dollars. But Concierge only charges the premium on the high bid amount less the opening bid. This way, the auction gets an opening bid with each registration, and bidders are incentivized to toss out an opening bid. The higher the bid, the smaller your buyer’s reserve. So if the house sells for $500,000,000, the buyer’s premium is $5,000,000 less the winning bidder’s opening bid. If that opening bid was $3 million, they pay 10% on $2 million or a measly $200,000.

Capiche?

3808 Turtle Creek FrontWith another real estate auction coming to Dallas, Texas as the incredible Les Jardins estate designed by Anton F. Korn Jr. is slated to be sold to the highest bidder on April 24, I thought we might want to better understand the real estate auction process. The question arises, who pays for the auction expenses and the agent commissions? I found this great video of Concierge Auction president Laura Brady from Inman Real Estate Connect this past January. As you know, Les Jardins at 3808 Turtle Creek, is listed by Keith Conlon of the Matthews-Nichols group at Allie Beth Allman. The property will be auctioned by Concierge Auctions of New York City, New York, on April 24. In this video, Laura does an excellent job of explaining how Concierge nets an income from the auction process and markets through permission-based marketing. Concierge also charges a buyer’s premium to the winning bidder, which is 10% of the high bid amount. So on, for example, a $5 million dollar home, that could be half a million dollars. But Concierge only charges the premium on the high bid amount less the opening bid. This way, the auction gets an opening bid with each registration, and bidders are incentivized to toss out an opening bid. The higher the bid, the smaller your buyer’s reserve. So if the house sells for $500,000,000, the buyer’s premium is $5,000,000 less the winning bidder’s opening bid. If that opening bid was $3 million, they pay 10% on $2 million or a measly $200,000.

Capiche?

Inman’s Agent ReBoot is coming to Dallas AGAIN this month, Wednesday, February 29, all day long at the Renaissance Richardson. Soon you’ll have a cute ad over there on the side to click on so you can sign up. It’s all of $49.  

What, you may ask, is Agent ReBoot and why should you be there?

ReBoot is a mini Inman Real Estate Connect for brokers, agents, investors, anyone real-estate obsessed or interested in the latest real estate technology news. In one day, you’ll hear experts from across the country show you how to use technology more effectively to “reboot” your business, retool yourself with the latest real estate hotties to get properties sold.

Inman News is a major on-line real estate news, information, advice, research, opinion and commentary, always reported with a tech overtone. Geared for industry professionals and real estate consumers, it’s the place where you learn what’s going on in real estate before anyone else does.  I attended my first Inman Connect in San Francisco, by accident, about four summers ago and thought I had entered, if not another world, a part of California where English was not the primary language. I heard about this thing called Twitter and Blue Skies and The Cloud when the concepts were so new, so foreign, I thought perhaps this was Cali tongue after too many drugs. My meeting is what inspired me to start DallasDirt over at D Magazine. I met a guy named Gary Vaynerchuk who I had a drink with and still email. I soon learned that Inman was a place that didn’t focus on what real estate is doing NOW (and wring hands, bitch and moan about it), it focused on tomorrow and how technology was shaping the future, how that tech could be used to re-tool agents, to survive. You know who’s a scary guy? Craig Newman, founder of Craig’s List. He’s scary to agents because his site lists homes for sale without agents. Craig spoke at my first Connect and was grilled by the agents. I saw Spencer Rascoff, co-founder or some executive of Zillow (because we just love Zillow’s Zestimates, especially here in Texas NOT!) getting not just grilled but skewered by agents and national experts. Three years ago Inman brought Bob Shiller of the famously gloomy Case Shiller report to NYC Connect to a packed audience of agents so terrified of the cratering market every pharmacy near the Times Square Marriott had a run on anti-depressants.

Now here’s a shocker: some Dallas agents are still having trouble turning on a computer. I love the agents who call what I do “blobbing.” (Hell, call it whatever your heart desires!) They want to FaceBook, not sure how. Video? Oh my. Only .8% of agents across the country use video in their listings even though it helps promote your listings and sell homes. Write a blog? I actually disagree with the Inman experts on this one: with more than 150,000 blogs out there in North Texas, I actually think this can be a huge waste of Realtor’s time. In fact, I syndicate my content to Realtors ALL THE TIME. All a blog does is help with your SEO 

My what? SEO? No, it is not a venereal disease!

I told you, you need this course! Especially if you are getting tired of spending big bucks on print advertising. In fact, the sub-head for this event may well be: How To Save Your (Thousands) of Dollars on Print and Start Using Internet Tools to Market your listings.

And when you go talk to a homeowner about what you will do differently to market that home, what will set you apart from your competition, just rattle off some of the tricks you’ll pick up at ReBoot and watch them sign on the dotted!

Inman’s Agent ReBoot is coming to Austin, tomorrow, Tuesday October 4. I have some hot free tickets for the first two people who can tell me two things: 

1. The address of Rick Perry’s first home (in Texas)

2. What was Rick Perry’s capital gain on thr Austin lot he sold to Michael Dell?

What, you may ask, is Agent ReBoot and why do I want to be there?

Short answer:  ReBoot is a mini Inman Connect for brokers, agents, investors, anyone interested in the latest real estate technology news. In one day you’ll hear experts from across the country tell you how to use technology more effectively to “reboot” your business, retool yourself with the latest real estate hotties to get properties sold.

Inman News is an on-line real estate news, information, advice, research, opinion and commentary, always reported with a tech overtone. Geared for industry professionals and real estate consumers, it’s the place where you learn what’s going on in real estate before anyone else does. I attended my first Inman Connect in San Francisco, by accident, about four summers ago and thought I had entered if not another world a part of California where English was not the primary language. I heard about this thing called Twitter and Blue Skies and Cloud computing when the concepts were so new, so foreign, I thought perhaps this was the new tongue of Cali. My meeting is what inspired me to start a real estate blog! I soon learned that Inman was a place that didn’t focus on what real estate is doing now (and wring hands, and sigh), it focused on tomorrow and how technology was shaping the future, how it could be used to re-tool agents, to survive. You know who’s a scary guy? Craig Newman, founder of Craig’s List. He’s scary to agents because his site lists homes for sale without agents. Craig spoke at my first Connect and was grilled by the agents. But my best memory is seeing Spencer Rascoff, co-founder or some executive of Zillow (because we just love Zillow’s Zestimates, especially here in Texas, NOT!) getting not just grilled but skewered by agents and national experts. Two years ago Inman brought Bob Shiller of the famously gloomy Case Shiller report to NYC Connect to a packed audience of agents so terrified of the cratering market I heard the pharmacies near the Times Square Marriott had a run on anti-depressants.

Inman basically takes your worst fears, places them in front of you, and says OK, let’s get the convo going.

And let’s face it: some Austin agents are still having trouble turning on a computer. I love the agents who call what I do “blobbing.” (You call it whatever your heart desires!) They want to FaceBook, not sure how. Video? Oh my. Only .8% of agents across the country use video in their listings even though it helps promote your listings amd sell homes tremendously.  Inman is where you will get the know-how and learn how to use video and other tricks to increase your SEO.

My what? SEO?

I told you, you need this course! Especially if you are getting tired of spending big bucks on print. In fact, the sub-head for this event may well be: How To Save Your (Thousands) of Dollars on Useless Print Advertising and Start Using Internet Tools to Market.

Inman’s Agent¬†ReBoot is coming to Dallas Wednesday, and if you have not yet clicked on the cute orange ad here on SecondShelters.com, well, put your fingers to work right now.

What, you may ask, is Agent ReBoot and why do I want to be there?

Short answer:¬† ReBoot is a mini Inman Connect for brokers, agents, investors, anyone interested in the latest real estate technology news. In one day you’ll hear experts from across the country tell you how to use technology more effectively to “reboot” your business, retool yourself with the latest real estate hotties to get properties sold.

Inman News is¬†an on-line real estate news, information, advice, research, opinion and commentary, always¬†reported with a tech overtone. Geared for industry professionals and real estate consumers, it’s the place where you learn what’s going on in real estate before anyone else does. Couple examples: did you know Groupon is in the real estate biz? You would have known last Friday if you read Inman. I attended my first Inman Connect in San Francisco, by accident,¬†about four summers ago and thought I had entered if not another world a part of California where English was not the primary language. I heard about this thing called Twitter and Blue Skies and Cloud computing when the concepts were so new, so foreign,¬†I thought perhaps this was the new tongue of Cali. My meeting is what inspired me to start DallasDirt. I soon learned that Inman was a place¬†that didn’t focus on what real estate is doing now (and wring hands, and sigh), it focused on tomorrow and how technology¬†was shaping the future, how it could be used to re-tool agents, to survive. You know who’s a scary guy? Craig Newman, founder of Craig’s List. He’s scary to agents because his site lists homes for sale without agents. Craig spoke at my first Connect and was grilled by the agents. But my best memory is seeing Spencer Rascoff, co-founder or some executive of Zillow (because we just love Zillow’s Zestimates, especially here in Texas NOT!) getting not just grilled but skewered by agents and national experts. Two years ago Inman brought Bob Shiller of the famously gloomy¬†Case Shiller report to NYC Connect to a packed audience¬†of agents so terrified of the cratering market I heard the pharmacies near the Times Square Marriott had a run on anti-depressants.

Inman basically takes your worst fears, places them in front of you, and says OK, let’s get the convo going.

And let’s face it: some Dallas agents are still having trouble turning on a computer. I love the agents who call what I do “blobbing.” (You call it whatever your heart desires!) They want to FaceBook, not sure how. Video? Oh my. Only .8% of agents across the country use video in their listings even though it helps promote your listings amd sell homes tremendously. Write a blog? I actually disagree with the Inman experts on this¬†one: with more than 100,000 blogs out there I think this can be a huge waste of Realtor’s time. But if you are going to write a blog, Inman is where you will get the know-how and learn how to use video and other tricks to increase your SEO.

My what? SEO?

I told you, you need this course! Especially if you are getting tired of spending big bucks on print. In fact, the sub-head for this event may well be: How To Save Your (Thousands) of Dollars on Print and Start Using Internet Tools to Market