When buyers peruse listings, they rely heavily on the pictures posted by the listing agent. Usually pictures entice, however sometimes they’re scary, wary, or pointless. I know when I look at homes, I expect the pictures to be a storyboard that escorts me through a property.
I want to see the exterior, the entryway, and onwards as though I’m walking through the home. I give extra points if pictures “connect.” By this I mean that if I see a chair in one picture, I want to see it from the next picture. It becomes a bridge that gives the viewer an idea of how the rooms flow.
We all know we’ve seen listing pictures uploaded to the MLS in a scattershot fashion – bathroom, basement, attic, master bedroom, backyard, etc. Viewers can’t get a feel for where anything is. And in the end, agents wind up visiting homes that a buyer would have axed had they been given a better storyboard.
Storyboards are all well and good, but if the pictures are bad, it won’t matter much.