Credit: London Stock Exchange

There could be rough waters ahead for the flat-fee, UK-based brokerage disruptor Purplebricks, which is now in four U.S. states: California, Arizona, Florida, and New York.

I had heard they were planning to come to Dallas and Texas also — maybe not so after this news.

Purplebricks is NOT an iBuyer. It is more akin to our Door, to Trelora, and other flat fee brokers that are also taking traditional real estate by storm nip, nip, nipping at the traditional 6 percent (3 percent +3 percent) agent commision, among other things.

Purplebricks has been charging a flat fee of $3,600, up from $3,200, to sell a house. The company claims it is a full-service real estate experience for thousands less. Dallas-based Door, in contrast, charges $5,000.

But just a month ago, Inman reported that Purplebricks was shifting it’s US model towards a more traditional real estate model: (more…)

 

Josh DeShong recently left Keller Williams to go the independent route. His local team will now be based in Addison’s Quorum Business Park

“I started in real estate the day I turned 18,” DeShong said. “I knew nothing about this business and Keller Williams gave me a really good launching pad to learn. But it didn’t make sense to stay anymore.”

DeShong worked at Keller Williams for 13 years, during which time he became one of the company’s top producers. For the past 18 months, he has been investing heavily in technology with a goal of streamlining the experience for both the customer and the client. He also instituted a flat $3,000 fee for selling homes, something not all of his peers were happy with. However, he believes it is what many customers will soon come to expect.

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