The Dallas Cowboys Cheerleader documentary movie you have heard so much about (from me!) comes to Dallas’ USA Film Festival this SUNDAY, April 29, 7:30 pm at the Angelika Theatre. Be there!

A long time ago, I wrote a book on the Dallas Cowboys Cheerleaders. It was called A Decade of Dreams: The Dallas Cowboys Cheerleaders, written with the approval of the Dallas Cowboys, and published by Taylor Publishing. The book is now out of print, Taylor is out of business, and I could probably finance a small home with my copies: I’m told they are a whopping $100 to $500 apiece now on Amazon. When I wrote the book, I was a new mother to my first child, and fairly new to Dallas. The world of performance, augmented breasts, and glamour was a little foreign. My last stop before Dallas was Columbia University, where the SDS (Students for a Democratic Society) took over the administration building, Hamilton Hall, in 1968.

But I was a journalist, and fascinated by these women, all of whom were exquisite with perfect bodies. I spent hours just outside of Tex Schramm’s office in the Cowboy Building on Central Expressway, seated in Suzanne Mitchell’s office, learning about the cheerleaders. As I left the building, I’d occasionally see someone like Tom Landry or Gil Brandt. I even interviewed Mr. Schramm, the brilliant marketing mind he was  — as the New York Times put it:

In 1972, he introduced the Dallas Cowboys Cheerleaders to pro football. They formed a touring troupe that took them around the world.

No kidding. (more…)