307-n-waverly-dr-dallas-tx-MLS-24

Photos: Shoot2Sell/Thomas Byers

Editor’s Note: This is final installment of our five-part series breaking down our free team staging of 307 N. Waverly. Read Part One here, Part Two here, and Part Three here, and Part Four here.

While staging can do wonders for a listing, you can’t deny that a professional photographer can make all the difference. Sure, some Realtors have a good eye and know how to take shots of their listings without the help of a professional real estate photographer, but those people are extremely rare. And in this market, the investment in professional photos is worth the payoff in increased buyer interest and multiple bids.

Bharti Subramanian

Bharti Subramanian

We were thrilled when Bharti Subramanian, president of Shoot2Sell, offered one of her best photographers and videographers for our free staging project. We knew that, with Karen Eubank‘s staging expertise and Lifestylist Suzanne Felber‘s resources, we’d have a beautiful home at the end of the day, but who would capture it?

We were lucky to have Shoot2Sell’s lead photographer, Thomas Byers, on our team, shooting both photos and videos that really captured what our team staging experiment was all about. It was interesting to see how Byers interacted with our staff, and how much a photographer’s perspective influences how potential buyers see a home on the market.

Of course, considering his considerable experience in the industry, we had to find out what Byers thought about the experience. Jump to read more and see a behind-the-scenes video!

(more…)

 

307-n-waverly-dr-dallas-tx-MLS-23

Photos: Shoot2Sell/Thomas Byers

Editor’s Note: This is Part Four of our five-part series breaking down our free team staging of 307 N. Waverly. Read Part One here, Part Two here, and Part Three here.

While executive editor Joanna England and senior writer Leah Shafer write about homes every day, they had never staged one until the CandysDirt.com team descended upon 307 N. Waverly in North Oak Cliff’s historic L.O. Daniel neighborhood. To say it was a learning experience is quite the understatement.

After the de-staging, Leah and Joanna got together for a brief post-mortem chat to talk about what they learned from the experience, which rooms had the most dramatic before-and-after shots, and what they wish they could have done. Jump to read more and to see the dramatic photography!

(more…)

307-n-waverly-dr-dallas-tx-MLS-55

Lifestylist Suzanne Felber (left) works with Karen Eubank of Eubank Staging to dress up 307 N. Waverly ahead of photography. (Photos: Shoot2Sell/Thomas Byers)

Editor’s Note: This is Part Three of our five-part series breaking down our free team staging of 307 N. Waverly. Read Part One and Part Two here and here, respectively.

It’s been 15 years since I sold my home and purchased The Home Idea Factory. Fortunately for me I found the historical home of my dreams that will keep me in projects for a lifetime in Oak Cliff. Every day though I am working on merchandising new homes for builders, so it was a lot of fun to work with Karen Eubank of Eubank Staging on staging a consumer-owned home.

As a Lifestylist, I get asked all of the time what the difference is between a home stager and a model home merchandiser. The main difference is that I am starting with a clean slate in new home construction and I typically work with the builder from plans to opening day, and everything that I specify stays in the home for as long as three or four years.

We help specify colors, building materials, trim, and of course the furniture, artwork, window treatments and accessories. While a stager is trying to remove the lifestyle of the sellers so the buyer can see themselves living there, a merchandiser plays up the lifestyle that a buyer can expect in their new home and their new community. I bet you didn’t realize how much thought went into making that model home look so good! Our biggest compliment is when a buyer wants to buy the model home furniture and all.

What stagers and model home merchandisers have in common is we both are in business for one reason only — to sell homes.
(more…)

Woodland Dr. Hip Pocket

Christine McKenny’s luxury listing on Woodland Drive benefits from having 11 extra photos on the listing, but not all homes need 36 photos. Photo: Courtesy Christine McKenny

Some buyers have the hardest time imagining how a home will work for their families, and in the digital age, Realtors are providing tools like virtual open houses and tours to help these buyers fall in love with their listings. So I wasn’t surprised when MetroTex Association of Realtors increased the number of  photos agents can upload for each listing from 25 to 36.

Of course, some Realtors and real estate professionals see this as a fantastic development. Others? Not so much.

(more…)

 

Anteks Curated not only has a gorgeous selection of gifts, but it will host the Friends of Wednesday's Child luncheon kickoff Jan. 27.

Anteks Curated not only has a gorgeous selection of gifts, but it will host the Friends of Wednesday’s Child luncheon kickoff Jan. 27.

Surely you’ve heard of the amazing nonprofit Friends of Wednesday’s Child. This group does such important work for children who are lost in the shuffle of foster families, looking for a permanent home where they can thrive. They work to improve the lives of these children through education, enrichment, and support, and they do such a wonderful job!

If you’re considering supporting an area nonprofit that is proven to change the lives of children who need it most then you’ll want to support Friends of Wednesday’s Child at their luncheon kickoff Jan. 27. Anteks Curated inside the Plaza at Preston Center will host the reception, which will have wine and hors d’oeuvres, along with the opportunity to shop the beautiful accessories and gifts inside Jason Lenox’s Park Cities outpost of his well-known store in the Design District.

So go, shop, celebrate the great work Friends of Wednesday’s Child does the with luncheon chair Cachet Weinberg and honorary luncheon chairs Amanda and Brint Ryan at Anteks Curated. All you have to do is RSVP to rsvp (at) wedchild (dot) org.

 

Denise McGaha went trend spotting at High Point Market. See what's hot for home decor this season!

Denise McGaha went trend spotting at High Point Market. See what’s hot for home decor this season!

By Denise McGaha
Special Contributor

I have been attending High Point Market for more than five years. High Point Furniture Market is the world’s largest furniture market held twice a year in High Point, N.C., and has over 75,000 attendees. It’s like Fashion Week for the furniture industry, and with all of the manufacturers sharing their new introductions, hosting events and hosting world-class speakers, the excitement level is ultra-high.

I spent 7 days in High Point this trip, so I had a chance to see over 75 showrooms.  I was also honored to be a High Point Style Spotter.  Style Spotters highlight their top 25 “picks” from showrooms. To be “Spotted” is an exciting opportunity for manufacturers because their spotted items are pinned to a High Point Market Pinterest Board and each of these pieces are showcased at the Style Spotters “Live” breakfast as part of the trends presentation each market.

Three distinct trends stood out from the crowd this market. Some were a carryover of trends we saw the last few markets, like gold and brass. But as usual, we see a new color trend every six months without fail. Jump to find out more!

(more…)

Driving your realtor crazy

Houses are flying off the market right? There’s no inventory. You can sell a house just by putting a sign in the yard. Right? No. The flawless houses are flying off the market. There are plenty that are still just sitting there. Why? Mainly because Realtors are just too nice to say what’s wrong.

Well, we’re not so here’s the dirt!

(more…)

Staging a vacant

Greyson sofa with Clover chairs courtesy of Cort Furniture Rental

One of the most requested home selling services is staging a vacant property, what I call a “naked” listing.

Every day, Realtors call asking for a ballpark figure to stage a vacant house, followed by, “Can you install tomorrow?”

(more…)