Dallas City Center Realtors changes its name and brand, housing affordability is at a three-year high, W Dallas Hotel draws a buyer, and Coldwell Banker introduces RealSure programs in Dallas, all in this week’s roundup of real estate news.

Dallas City Center Changes Brand To Paragon Realtors

Dallas City Center Realtors announced last week a name change to Paragon Realtors and new branding campaign slated to roll out in 2020.

Dallas City Center Realtors changes its name and brand, housing affordability is at a three-year high, W Dallas Hotel draws a buyer, and Coldwell Banker introduces RealSure programs in Dallas, all in this week’s roundup of real estate news.

“The word ‘Paragon’ means ‘a model or pattern of excellence’ and reflects the hallmark reputation of Dallas City Center agents for nearly 20 years,” marketing coordinator Ashton Graves said in a press release.

Broker Mike Miller said the team is excited to have a brand that works for agents in the diverse marketplace they serve.

“Our agents work in a dozen counties from the Red River to Cedar Creek Lake, so it’s important that the name on the sign supports them and their reach,” he said.

After acquiring the Sherman office of Virginia Cook Realtors in the spring, Dallas City Center officials began thinking about a new name to highlight a high standard of excellence.

“The attention and reaction to the brand when we acquired the Sherman office got us thinking,” said Yvette Grove, director of coaching and training for the firm. “Many of our agents wanted a stronger brand presence and we felt this was a great way to do that; the name truly reflects the commitment our agents have to their craft.”

The firm was founded in 2001 and has four offices across North Texas.

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Lakewood Hutsell Mansion

When John Angell emailed me photos of this iconic Lakewood Hutsell mansion yesterday morning, I almost spit out my coffee. Yes, I was that excited. You see, these architecturally significant, historically important, and delightfully eclectic homes are not often for sale.

I was sure I had written about this Lakewood Hutsell before because I’ve seen and written about a lot of homes designed by this amazing architect.

I was wrong.

What had me fooled was the rarity of the outdoor curtains that hang on either side of the large arched stained glass window. And the balcony, and the piqué assiette courtyard floor, and the stained glass. Let’s face it. This beauty is almost the sister of the Hutsell at 7035 Lakewood Boulevard, making it a close copy of the home the architect built for himself. I’m not at all surprised that an old Hutsell fan like me was fooled, because repetition is present in all this genius designed.

Lakewood Hutsell Mansion

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On the outskirts of the State-Thomas neighborhood in Dallas’ Uptown area is Griggs Park — an outstanding urban green space with pretty much the best views of the Dallas skyline from the north. And just north of Griggs Park is the 588 Lofts building. For those who want the Uptown lifestyle but want some distance from the deep bass of the popular entertainment district’s nightlife, you really can’t do much better than this building. 

But not all units at the 588 Lofts building are alike, and not all of them are budget-friendly. Luckily, Dallas City Center Realtor Michael McQuay has a listing that is both move-in ready and affordable. Making it this week’s Inwood National Bank Home of the Week was practically a no-brainer.

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Woodcreek contemporary

This Woodcreek Contemporary was voted Crowd Favorite on the prestigious White Rock Home Tour in 2012. That’s high praise if you understand anything about the standards of Dallas modern architecture fans.

This tour began in 2006 as a showcase for Contemporary, Modern, and Midcentury Modern homes. It has become one of the most exciting tours in Dallas. Chosen homes meet some pretty high standards and to have a house voted Crowd Favorite carries a lot of weight. It means not only has the house met those high design standards, but that everyone also fell in love with the home.

It’s easy to see why.
Woodcreek contemporary

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By the time Virginia Cook Realtors officially shut down this week, the vast majority of agents from the firm’s six locations had already found new homes.  Many of them were hesitant to talk about the experience out of respect for their former boss. Those who did generally shared the sentiment that they were saddened by the company’s demise but also grateful to find new firms that fit their personalities and business goals.

When Virginia Cook’s closure plans were initially revealed, search committees were formed at the Forest Lane and Park Cities offices to help agents decide where to go next. Representatives from multiple firms were then brought in to make their pitches.

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The three-bedroom, one-bath gem at 1611 Centerville Road offers a unique combination of midcentury charm and modern amenities. The home was originally built in 1950.  Its previous owner, who also just happened to have grown up there, remodeled it after his parents passed away. The renovations he made added necessary updates while restoring much of the original character.

Dallas City Center Realtor Scott Noblett helped him sell the house a few years ago, and was impressed with the pride he took in renovating it. Now that the current owner is moving on, he’s looking forward to finding another family who will fall in love with this one-of-a-kind property.

“It’s such a charming little house,” Dallas City Center Realtor Scott Noblett said. “It has a lot of the original hardwood floors that have been beautifully refurbished. It’s super inviting and makes you feel really comfortable.”

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Tucked away in East Dallas, less than four miles from the shores of White Rock Lake, this hidden gem at 5637 Emrose Terrace is a perfect example of renovations done right. From its espresso floors and decorative lighting to the new roof and radiant barrier insulation, literally everything in the home has been redone since 2015.

“It looks and feels like a very modern, nice home on the inside,” Dallas City Center agent Scott Noblett said. “You can see the pool when you walk through the front door, through the living room and out to the back patio.”

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Scott Noblett admits that his real estate perspective is different from many of his peers. He believes that serves him well at Dallas City Center Realtors, where he was recently named to the board of directors.

“DCC is known as one of the brokers that tries to do things a little differently,” he said. “They focus not only on educating the agent, but also on fostering an environment where everyone feels totally welcome, and transfers that on to the client.”

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