Realtors and Frisco residents packed their questions and their curiosity Wednesday when they attended a breakfast discussion about the PGA Headquarters and what that would mean for the area.
Held at Hollyhock, a Newland community that is adjacent to the PGA site, Frisco Economic Development President Ron Patterson gave a brief history of how Frisco went from a town with no mall and few stoplights to the bustling suburb known now as “Sports City USA.”
“I can remember back when we were trying to get a mall,” Patterson told the standing room only crowd. “There was no toll road, either.”
And from that, city leaders began to plan — deliberately, he said.
“It was intentional, we thought about what is it we can do to set ourselves apart,” he said. “Sports came in to play.”
In those days, city hall was a much smaller building, and that discussion eventually spilled onto a whiteboard — with a baseball diamond drawn on it.
“That was the genesis for the Roughriders coming here,” Patterson said.
Nowadays, the pitch is about Frisco’s ability to put businesses and citizens within a days drive of many major hubs, thanks to its central location. (more…)