9800-Rockbrook-back-sweep-575x383I don’t know if you get the Dallas Business Journal or not, but as of late (like ever since I started this blog,) they have been tinkering with residential real estate. Tinkering I say because like most media outlets, the poor journalists have to cover about five different subject areas and mop the bathrooms after five, plus report, write and blog. So I understand how things run behind or not at all. But this truly gave me a chuckle.

You have to pay for a subscription to the DBJ, so I will quote Carlisle’s piece for you:

“Interestingly, I’ve discovered that not everyone lists multimillion-dollar properties on the market when they’re for sale.”

Eureka? Have we not been talking about these things called hip pockets since, oh, about March or May?

(Killing me: Don’t give me such shocking news, Candice. Excuse me, Candace.)

Then she quotes  Rogers Healy,our Rogers Healy (who sold the M Mansion by Auction), who is practically my son, as saying that not listing an expensive home doesn’t hurt a mansion’s chances of selling, and in some case can help it.

“There’s some exclusivity of not putting a house on the market,” Healy told the Dallas Business Journal in an exclusive tour of a $12 million mansion that’s for sale, but not listed on the Multiple Listing Service. “When you look at who buys a multimillion dollar mansion, these people aren’t searching MLS.”

Selling homes in a hip pocket sale — a residential real estate industry term for an off-market deal — has gained traction in recent years as the housing market heated up, Healy told me.

The house they were touring was 9800 Rockbrook, which we showed you over a month ago. Rogers told Carlisle that the no-MLS route gives buyers the illusion of exclusivity, and has been working positively for the Rockbrook mansion on the market. He said he has shown it, a 10,600 square foot home on 1.73 acres, to three interested buyers. The story posted on CandysDirt.com on August 21, 2013.

This got me thinking: we know that having properties in the MLS increases exposure to more, way more buyers. In fact, Rogers himself says “With a number of out-of-state relocations bringing high-end buyers to the Dallas-Fort Worth market, Healy said he expects the luxury home market to continue to remain hot for some time.”

Question: how are those out of town buyers going to find any homes to buy? They will be on the internet looking for homes, and if the home is not in the MLS then it won’t make it to a third party portal. They could find it here on CandysDirt, of course, the agent is smart enough to call me, as Rogers did. Which may be why he had three serious showing.

Or smart enough to get Candace Carlisle to write about it.

I just don’t understand how sellers expect agents to sell homes, in MLS or not, if they cannot market them. You need to tell the world, rich and poor, about the house so the right buyer perks his ears up. You cannot be all anonymous and find buyers. I mean, can you?

 

 

 

Troy Aikman’s Highland Park home is officially off the market, as I told you back in September. Then, I thought it was because a buyer was circling, and selling it out of MLS could have kept the price a secret because of those pesky new MLS rules. But no,  Allie Beth Allman told Candace Carlisle at the Dallas Business Journal that he wants it off the market.

“It was such a great house and the more he thought about it, he thought it was a mistake selling it,” Allman said. “I encouraged it. He couldn’t find anything comparable to where he is.”

Aikman’s house was once the most expensive residential real estate in North Texas at $24 million but…  Recall that Aikman sold a parcel of his estate last May for an estimated $10 million to Brian and Barbara Pratt, who plan to build on the property.  The lot was listed at $11,500,000 for only 109 days. Word on the street was they paid just about tax value ($5,493,000) and the lot was never ever in MLS, but I think the sales price is closer to ten million. 4419 Highland Drive includes a cabana, a deck and sport court and 39,239 square feet of dirt to build on,  a hefty Highland Park lot of 159 width by 258 depth.

And Troy Aikman right next door now for good!

Potashnik house

Let’s float back to 2008: Troy bought this lot from from Brian and Cheryl Potashnik for about $5 million. When he sold the lot last May, he lowered the price of his 10,000 plus square foot homestead to $14 million. But then John and Teresa Amend came along and put Mt. Vernon on the market, also with Allie Beth, capturing the most expensive home on the market in Dallas cup.

Brian Pratt is chairman, president and CEO of Dallas-based Primoris Services Corp, which appears to be a serious commercial infrastructure contractor in engineering and construction consultation and services, with some impressive clients. Oil field services perhaps? Business must be awesomely good.

Kind of a nice perk now that the Pratts have Aikman and his children as neighbors.

Last month, as I sat in her Luther Lane office as Ellen Terry and Dave Perry-Miller hugged and talked about their future together, I do recall Ellen saying that several Dallas brokers had dialed her that very morning, inviting her to come on over. Well. Great Q & A with Ellen Terry and Robbie Briggs in Friday’s Dallas Business Journal with some new details about the merger. Candace Carlisle sure does a great job of covering commercial & residential real estate as well as sports biz. You have to subscribe to read the interview, but here are a few salient points:

-Robbie and Ellen first started talking about her coming on board six months ago.

-Ellen told Ebby two weeks ago about her decision (which is when I heard rumblings) and Ebby said, “honey, you do whatever you need to do. I support you.”

-Sotheby’s was a real hook for Ellen:  “They have improved their brand and I saw what they were doing marketing wise and I found I had stronger and stronger competition. I was already feeling it in the marketplace that they were growing in a lot of the high-end real estate and I figured, if you can’t beat them, join them.”

-Ellen is keeping her listings. 

-Robbie is an ace recruiter. “I’m not leaving because I did not love the Ebby Halliday company. Ebby was my mentor and role model. I had been there 17 years and loved it. … [But] Robbie pursued me heavily and I decided this was a good time to make a move.”

-I speak from personal experience of my own recent car fate: Ellen had better be careful in that Jag. Last week, she had a fender bender on Northwest Highway with Ebby in the car. She also once told Robbie she didn’t know whether to join him or run him over: Says he: “I was walking across the parking lot at work and Ellen pulled up in her Jag six months ago, saying, “You’re marketing is fantastic. I don’t know whether to congratulate you, or run you over.”

And a new development: Ellen’s assistant Caroline Summers, daughter of designer extraordinaire Emily Summers, will be joining Ellen at Briggs Freeman Sothebys.