marketing

This seems like a picture of the view from a cute little lake house, but a Jurassic marketing plan sold it in five days, with 45 showings.

[Editor’s note: Merry Christmas! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at CandysDirt.com!]

Bethany: Realtor Casey Lewis with Cearnal Realtors had been waiting for a good while to deploy his dinomite marketing strategy — and he finally did in Granbury last week. Come for the story, stay for the puns.

Realtor Casey Lewis with Cearnal Realtors has been waiting for a good while to deploy his dinomite marketing strategy — and he finally did in Granbury last week.

In fact, when he saur this two-bedroom, one-bath lake house, he also knew that the owners wouldn’t think it was a pterrible idea.

Yes, you can see where we’re going with this, probably.  But that doesn’t mean you shouldn’t get raptored up in this mammoth marketing story of a ploy that, despite some super short arms, had tremendously long reach. (more…)

Oak Cliff[Editor’s note: Happy New Year! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at CandysDirt.com!]

When you’re looking in that $300,000-and-under price point, sometimes you feel like you have to sacrifice something to get it — location, space, or even amenities or finishes. But with this week’s Tuesday Two Hundred in Oak Cliff, you really do get a lot for the price point.

The first thing that caught our eye was the sunny yellow exterior paint of this Cottage-Style Ranch at 2538 Emmett St. Clocking in at 1,712 square feet, this three-bedroom, two-bath home may have been built in 1925, but it’s had a recent update — enough of one that listing agent Lucy Massey with REMAX Select Homes calls it, “almost like new.”

The seller addressed aesthetics, but also addressed quite a bit more structurally, installing new plumbing, a new electrical system, new roof, new decking, a new HVAC system, new siding, and windows.

(more…)

[Editor’s note: Merry Christmas! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at CandysDirt.com!]

Karen: Perhaps the most beautiful home in Dallas and without a doubt the most perfect home to throw a New Year’s Eve party! This Classic French Luxury home at 3516 Lexington Avenue in Highland Park was one of my all-time favorites and here’s the best part, you can still score this beauty!

When it comes to building a classic French luxury home the right way, nothing much has changed since the 17th century. Our Monday Morning Millionaire at 3516 Lexington Avenue draws inspiration from one of the most famous residences in the world, the baroque French chateau, Vaux-Le-Vicomte. (more…)

Merriman Park

Merriman Park Elementary parents and local business banded together to create a more welcoming and cheerful space for the school’s 60 teachers. Their efforts inspired us to begin matching schools with businesses and groups who would like to do the same. (Photos courtesy Merriman Park Elementary PTA)

[Editor’s note: Merry Christmas! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at CandysDirt.com!]

A few weeks ago, I got an email from Katy Hancock, a PTA officer at Merriman Park Elementary School, the kind that I love to get.

In it, she told me about how three parents (who just happened to be experts in their fields) banded together to spearhead a makeover of the teachers’ lounge — a teachers lounge that was sad, dark, and dysfunctional.

Before

Before

“The PTA had a little money left over at the end of the year,” Hancock said. “We thought maybe we could get a few cabinets and a new countertop.”

But then Kim Armstrong, a parent and owner of Kim Armstrong Interior Design, offered to manage the project.

“Kim stepped in, some amazing MPE families stepped up, and OMG…we have ourselves one very amazing teacher’s lounge,” Hancock said.

Fellow Merriman Park parents Derek Kellogg and Kevin Bryant of Richland Renovations and Bentwood Kitchens, respectively, also got involved, providing labor, materials and more.

“Their contributions and a whopping PTA budget of $2,500 made this possible,” Hancock said in her email.

I took Johnstone up on her offer to see the completed space in person, and met with her, Kellogg, and Armstrong in the now bright, cheery room that is a vast improvement for the 60 teachers that use it. (more…)

Pastors for Texas Children honored First United Methodist Church-Dallas senior minister Andy Stoker with its “Hero For Texas Children” award Thursday. Pictured, from left, Stoker, Dallas Judge Clay Jenkins, Dallas ISD superintendent Michael Hinojosa, and Pastors for Texas Children executive director Charles Foster Johnson. (Photo courtesy Angela Patterson/FUMC-Dallas)

[Editor’s note: Merry Christmas! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at CandysDirt.com!]

It may have been unusually — for Dallas — chilly Thursday morning, but the warmth inside First United Methodist Church downtown was effusive when an organization of faith leaders held a breakfast gathering to talk about their unified efforts to advocate for public education.

Pastors for Texas Children members were also there to honor the church’s senior minister, Andy Stoker, with their “Hero for Texas Children” award, recognizing him for leading his church in work to provide assistance and care for children in Dallas ISD schools. (more…)

waxahachie[Editor’s note: Merry Christmas! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at SecondShelters.com and CandysDirt.com!]

Bethany: I adore writing about these historical shelters every week, but I especially loved talking with the Warrens, who took this historic Waxahachie home and embraced its period charm while still keeping an eye on modernizing where appropriate, to create a perfectly darling home.

Whether you’re looking for that quiet weekend home for play after your workweek, or a great potential second home that has some income prospects as well via Airbnb, this week’s historical shelter in Waxahachie is an opportunity to get an adorable home at a great price point, with plenty of designer upgrades.

And we say designer, we mean it. Award-winning interior designer Courtney Warren and her husband Joel bought this home to create a homey, yet luxurious retreat with the comforts of big city living (restaurants, shopping, entertainment) but the quiet of the small town. (more…)

North Dallas

[Editor’s note: Merry Christmas! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at CandysDirt.com!]

Bethany: It’s always so much fun when you get to profile a family with the home – and this great home that belongs to one of Dallas’s best restaurant families was a great opportunity to do just that. 

Now that Amy and Jim “Sevy” Severson’s children have left the nest, the two have set their sights on a Gulf Coast vacation home and a smaller abode in Dallas. That decision is going to mean great things for a new family, since they’ve listed the North Dallas home they built in 2001.

If the Severson name sounds familiar, it’s because the two have owned Sevy’s Grill, the restaurant named after Jim, since 1997.

That four-bedroom, three-bath home at 6550 Dykes Way is built for a family — literally. The Seversons bought the property and lived in the existing home from 1991.

“We bought our property in 1991 when the street was all original and you could walk into the Downs of Hillcrest from our end of the street,” Amy said. “It was all working class ranch houses, 1400-1600 square feet tucked into a ‘hidden’ north Dallas neighborhood bookended by newer, walled neighborhoods on Hillcrest and Preston.”

But the original home became a squeeze for the family of four, eventually.

“We loved our little city sanctuary, almost half acre at the end of a street, but we outgrew the original home by 2000,” Amy said. “We hired architects Bernbaum & Magadini — Bruce and Cindy Bernbaum were friends via Kramer Elementary. Our builder was Howard Gorman of Gorman Homes.”

That home, built with growing kids in mind, sits on a nearly half-acre lot on a quiet cul-de-sac. The layout is family friendly, with its open kitchen and den that provide views of not only playing children during dinner prep, but gorgeous views of the big backyard and pool. (more…)

Midway Hollow

Law enforcement, neighbors, and Atmos work crews gathered Saturday at a cookout organized to provide a hot meal to residents without natural gas, and to thank law enforcement and work crews (photo by Bethany Erickson).

[Editor’s note: Merry Christmas! This week, we’re taking time off to focus on our loved ones, so we are sharing some of our favorite stories from this year. Keep an eye out for our top features from the archives as we rest and get ready for a brilliant 2019! Cheers, from Candy and the entire staff at CandysDirt.com!]

Bethany: In the aftermath of a deadly gas explosion that killed one child and injured several of her family members, two neighborhoods in North Dallas began to realize that their lives would also be upended as Atmos enacted an unprecedented evacuation of more thousands of residents for several weeks. But in all that turmoil and heartache, neighbors began working together in ways large and small. 

I’ll be honest. At first, when I first had the idea of writing about how the neighborhoods impacted by the deadly home explosion two weeks ago — and the aftermath — I was thinking of a straight news story.

But I realized fairly quickly that I couldn’t. You see, I know these neighborhoods. My child goes to school with the children from these neighborhoods, and for almost 10 years, I lived quite close to one of the neighborhoods and in the other one, on a street just a block from Marsh Lane.

These are my friends, my son’s friends, and my neighbors. And how they’re dealing with the turmoil and sadness is a story worth telling — but one wholly unsurprising to anyone who lives in either of the neighborhoods that hug Marsh Lane. (more…)