Real Estate Technology

Real Estate Tech Companies Receive Fresh Funding

By Heather Hunter / February 17, 2020 / 0 Comments

Recently, investors funneled millions of dollars into two pieces of real estate tech aimed at the $47 trillion real estate industry. In December, Audience Town, a vertical advertising platform, received fresh capital to improve its real estate advertising reach. This week, Second City Ventures, the venture capital arm of the National Association of Realtors, invested […]

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Agent Brand Uses Franchise Background to Bring Affordable Marketing to Realtors

By Joanna England / August 11, 2019 / 1 Comment

When a real estate agent launches their business, building an online presence and generating leads is usually the first big hurdle they encounter. How do you choose a company that will have such a huge impact on your business? And then how do you afford it? “Marketing and branding is absurdly expensive for Realtors,” said […]

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McKinney-based Fathom Realty Announces IPO Plans

By Candy's Dirt / March 16, 2019 / 1 Comment

From staff reports McKinney-based Fathom Realty announced last week that it would begin working towards taking the company public, saying it would file documents for an initial public offering with the Securities and Exchange Commission in the second quarter of 2019. The cloud-based, 100 percent commission brokerage said it will submit a Form S-1 with […]

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Virtual Staging: When Reality Is Too Real For Buyers

By Jon Anderson / March 15, 2019 / 11 Comments

Every show on HGTV ends with the glamor walk-through where the paint’s fresh and professional stagers have airlifted a lifestyle no one actually lives into place. Tears flow. Have you ever seen the revisit shows?  They don’t show them too often because how people actually live is far, far from photogenic. Crimson walls and gold […]

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The Address Is Dead: Say Hello To “What 3 Words”

By Jon Anderson / March 7, 2019 / 2 Comments

Vital. Groups. Knee. That’s the three-word address of Dallas City Hall – no number, no street, no zip code. It’s how you would find 1500 Marilla using What 3 Words. The company has covered the world in a 3-meter square grid (10 feet) and assigned each one a unique three-word code. What appears to be […]

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Virtual Reality and Real Estate: It Rocks, It Sells, It Saves

By Candy Evans / January 23, 2019 / 0 Comments

We told you how the whip-smart folks over at Dave Perry-Miller & Associates — Ryan Streif, Holly Aldredge, Betsy Sears, Betsy Sorenson, Jamie Kohlman and the whole gang, came up with the idea of investing in a Virtual Reality program to help market Bentley Place, that very cool upscale townhome community on Inwood Road just […]

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