Karen Eubank
Karen is a senior columnist at Candy’s Media and has been writing stories since she could hold a crayon. She is a globe-trotting, history-loving eternal optimist who would find it impossible to live well without dogs, Tex-Mex, and dark chocolate. She covers luxury properties and historic preservation for Candys Dirt.
(Editor’s Note: This is the third installment of our “Outside the Frame” series that offers the insights of Dallas’ leading real estate photographers on subjects that are both important and often controversial in the industry. Check out our first and second installments for more.
Today we are chatting with Evan Godwin, founder of Chateau Shooters. For Evan, hiring a professional photographer is a no-brainer, but he explains in detail why his company provides a valuable service even in a hot market.
Read on for more, and stay tuned tomorrow for our final interview in our “Outside the Frame” series.
(Editor’s Note: This is the second installment of our “Outside the Frame” series that offers the insights of Dallas’ leading real estate photographers on subjects that are both important and often controversial in the industry. Check out our first installment here.)
Today we have Richard Sharum, founder of one of the area’s most popular real estate photography firms, Shoot2Sell . To read Sharum’s perspective on how much editing is ethical for listing photos, jump.
We at CandysDirt.com talk a lot about the importance of professional real estate photography, and we show a lot of lovely photographs every day. Although we’ve been know to rock the boat when we show a home that is in less-than-stellar shape, we’re focused on showcasing Dallas homes, education, and selling real estate.
Recently The National Association of Realtors and Google collaborated on a report called Digital House Hunt that offers some impressive statistics that confirm what we’ve always thought: Professional photography is an essential part of the marketing package.
The report reveals that today’s home shopper is totally “plugged in” with 90 percent searching online and 89 percent using a mobile search engine. Google reports that real estate searches have grown 253 percent in four years. So what are they seeing in those searches? Photographs of course. Those photographs are what make a potential buyer want to see the house. So we asked four of our Dallas real estate photographers to give us some of their insights.
The first photographer in our four-part series is Lance Selgo of Unique Exposure Photography. Check out what he has to say after the jump!
Agent Reboot was a blast as usual. The Inman social media gurus gave us so much information my head was spinning. Good thing I took notes for ya’ll! Inman, of course, is the industry’s leading source of national real estate news.
Agent Reboot is their traveling information “show.” Basically they educate industry professionals about the latest tools and resources that will help them to create a better marketing platform and increase brand awareness.
The National Association of Realtors’ Field Guide To Preparing & Staging a House for Sale hit our inbox last week. It’s a compilation of staging tips and information gathered over the course of the past two years. There’s some great information and some ridiculous information. So let me break it down for you. Probably the…
