Today’s Most Creative Wallpaper Isn’t Just Covering Walls. It’s Creating Experiences.

With Texas Counter Fitters’ No Longer A Wallflower event just a week away, CandysDirt.com takes a closer look at the murals, custom installations, artist collaborations, and immersive spaces redefining wallpaper’s role in today’s interiors.

A wall-sized mural that transports you to another place and time. A custom wallcovering inspired by family travels and personal memories. A closet or dressing room transformed into a private retreat.

Increasingly, designers are treating wallcoverings less as decoration and more as artwork, architecture, and storytelling.

One of the most significant shifts is the growing popularity of murals. Rather than relying on repeating patterns, designers are turning to large-scale installations that function more like artwork than wallpaper.

Lindsay White, founder of Dallas-based Look Walls & Interiors, has built much of her business around artist-created murals and wallcoverings. Through the company’s Artist Series collections, original artwork is transformed into large-scale installations.

The scale itself becomes part of the experience.

“You have this one iconic piece you’re looking at,” says White. “It’s very impactful.”

A curated assortment gravitates toward work that feels unexpected, playful, and rich with personality. The goal isn’t simply to reproduce a piece of art, but to create an installation capable of transforming an entire room.

For Dallas designer Kellie Sirna of Studio 11, wallcoverings often become part of a larger narrative. “It functions as a beautiful work of art — an added layer to the overall story.”

Designers are also finding ways to make wallpaper deeply personal. In her own home, Sirna transformed a closet ceiling into what she describes as an unexpected art moment. In another project, she used a custom wallcovering to celebrate meaningful places she and her sons had visited together.

“I was really able to tell our story through a beautiful, elevated custom wallcovering.”

Wallpaper is also showing up in increasingly imaginative ways, from stairways and architectural arches to bookcases, custom screens, framed artwork, and skylight wells.

Designer Amy Switzer believes the most successful wallpaper installations feel intentional rather than tentative. Whether through scale, pattern, or color, she encourages homeowners to embrace the design rather than treat wallpaper as an afterthought.

“If you’re going to go, go big,” says Switzer.

That philosophy is helping fuel another growing movement: color drenching. Rather than limiting wallpaper to a single surface, designers are wrapping entire rooms in coordinated color, pattern, and texture to create spaces that feel immersive and intentional.

No company embodies that approach better than House of Hackney, the London-based interiors brand known for coordinating wallcoverings with fabrics, upholstery, and home furnishings.

“We’re really seeing people embrace pattern in a much bigger way,” said House of Hackney’s Valerie Wood.

The result is an environment that works together as a cohesive experience rather than a collection of individual design elements.

Technology is helping drive many of these creative applications. Advances in digital printing allow designers to adjust scale, customize color palettes, isolate portions of artwork, and create highly tailored installations that would have been difficult, even impossible, just a few years ago.

CandysDirt.com founder and publisher Candy Evans, who will be moderating the No Longer a Wallpaper event, sums it up best: “Wallpaper is back. And clearly, everyone got the memo.”

Reserve Your Space: No Longer A Wallflower

Continue the conversation on June 18, 5:30 to 7:30, at Texas Counter Fitters, 909 N. Bowser Rd., Richardson. Design experts from House of Hackney, Studio 11, and Amy Switzer Design will join Evans to explore the creative possibilities shaping today’s wallcovering industry.

Admission to the event is complimentary. Registration is requested.