This Classic Park Lane Mansion Is Perfectly Revived for 2025
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Park Lane in the heart of Old Preston Hollow has long been one of the most coveted streets in Dallas. It has been home to some of our most visible philanthropists, entrepreneurs, and business leaders.
Even Hollywood recognized Park Lane as THE place to live. Dallas, the iconic television show set in our fair city, chose a house on Park Lane to shoot interior shots for the Ewing family’s home in the first season.
However, if you want to know about Park Lane, you go to the boss lady. Our publisher, Candy Evans, knows more about real estate in North Texas than anyone you will ever meet. She lived on Park Lane for 10 years when her kids were growing up (and when property values were a little more normal).
“Old Preston Hollow has long been known as the Honeypot,” Evans said. “You have beautiful topography from creeks to gentle hills and beautiful mature trees. Park Lane has always traditionally been the pearl of Preston Hollow. It’s one of the most sought-after streets in Dallas.”
And it’s one of the hardest places to find an available home until now.
We’ve been waiting for this renovation to be finished for a while. Several months ago, I got a call from luxury stager George Bass, founder of George Bass Stage & Design, alerting me to the fact this 1995 Park Lane mansion was being updated and expanded. The same investor that turned Audubon Place into a mansion worthy of a Ryan Serhant feature was also the creative force behind this Park Lane mansion. He knows what works, what matters, and what luxury buyers want.
So, how did Bass get wind of this project so far in advance of it being listed? Well, any smart luxury investor, developer, or builder knows staging is an essential part of the conversation. When you are having that first meeting with your team on how to best market a property, your stager needs to be involved from day one.
“When you have a home of this size and scale, it takes a month or two to plan and a good month to install,” Bass said. “Bringing in a staging company early is critical as we have to not only create a design but also plan for the production of custom pieces and be respectful of workroom timelines because multiple projects are going on at once.”
With the classic French Renaissance lines of the house, Bass knew that transitional furnishings were essential to move the estate forward and make it resonate with potential buyers and that some clever staging moves were in order. For instance, the great room, while massive, was long and narrow, so Bass created mirror-image seating areas, which work beautifully.
The 14,922-square-foot, seven-bedroom, 11-bathroom Park Lane mansion has undergone a comprehensive transformation with every surface touched. “Everything you can’t see was also redone,” Allie Beth Allman realtor Eric Narosov said. “Five thousand square feet were also added, including a guest wing and a downstairs theater room.”
It’s a challenge to find properties in Dallas on over an acre in general. Finding one that is move-in-ready on sought-after Park Lane is rare. If you’re in the market for a luxury home, I wouldn’t wait around. We’ve found price no longer matters in Dallas. It’s the home and the location that hold true value.
