Innovative Ways to Promote an Open House
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Open houses have never been so lucrative. In this hot housing market with low inventory, an open house is no longer about getting an offer on a house. It’s how you get many, many offers on your listing.
We’d like to offer a few pieces of expert advice for our real estate professionals out there.
1. Use Good Listing Photos
Good real estate photography makes your listing shine, so have professional photos taken of your listing. If you don’t want to spring for professional photography, then take the time to take great photos on your iPhone. That means pulling up the blinds for more light, using a tripod if you don’t have a steady hand to avoid blurry photos, and taking photos at eye level. That’s how people see a room, so taking a photo at an impossibly high angle feels unnatural for viewers.
2. Use Home Staging
More Realtors are using staging than ever before, and with good reason. Homes look better with furniture. But it’s a double edged sword. If a home is empty, buyers have a hard time picturing a living area. Where would the sofa, the coffee table, the floor lamps go? But if the sellers have too much furniture or a dated, heavy design, buyers have a hard time looking past that to see the home itself. That’s why a home shows best with minimal transitional furniture arranged by a design professional, our resident home stager Karen Eubank says. And she’ll tell you if it’s selling for a million-plus, there’s really no excuse.
3. Advertise Your Open House
Realtors will tell you that sponsoring an article on CandysDirt.com is a great way to get more eyes on your listing and show sellers you’re thinking outside the box for marketing. But if you’re not ready to take to leap to a full-length sponsored content article, try featuring it as a sponsored CandysDirt Open House of the Week. We’ll feature it as we’ve done with these four below, and it’ll go out to the best, most passionate readers of our site and newsletter.
Of course, we’ll label it as sponsored content — that’s a must. If a listing doesn’t meet our editorial standards — paid or unpaid — we’ll tell you because we take real estate journalism seriously (and have won numerous awards for it). We want the best coverage for our readers and the best results for real estate professionals. So, let us be your consultant and marketing agency.
To be included in the sponsored Open House roundup, contact Joe Flattery at 917-474-2689 [email protected] or Karen Eubank at 214-912-9263 [email protected] for rates and availability. And if you’ve got a hot news tip, we want to hear it at [email protected].
Take a look at these four homes featured in our new sponsored open house roundup and picture your listing here:
8624 Hackney Lane in Dallas
Open house 1 to 3 p.m. July 3-4
Custom home, updated in 2018 and 2020 including painted neutral interior, new wood flooring, new windows, and Carrera tile in bathrooms. Modernized kitchen, which opens to the dining room, features breakfast bar, convection gas stove, granite counters, and new sink, faucet and hardware. Two bedrooms were combined to create huge primary suite with en-suite bath and upgraded large walk-in shower. Guest bath has new granite, faucets, updated shower head, and tile. Beautiful 12×15 sunroom with air conditioning and barn doors. Backyard has new wood fence, freshly landscaped, and alley access.
Liz Loncar of Ebby Halliday Rockwall has listed 8624 Hackney Lane for $369,900.
8905 Covey Court in Dallas
Open house 1 to 3 p.m. July 3
Come see this beautiful and cozy 3 bedrooms 2 bath home on a quiet and established neighborhood on a cul-de-sac. House is spacious and has lots of potential. It is located near restaurants, shopping centers and minutes away from White Rock Lake, The Dallas Arboretum, and 635. There’s landscaping on the front and rear with a large backyard surrounded by an attractive cedar fence, trees, and endless possibilities for outdoor activities to enjoy.
Noemi Hernandez of JP & Associates Realtors Dallas has listed 8905 Covey Court for $349,000.
2001 Ridgecrest Drive in Garland
Open house 12 to 3 p.m. July 3
A meticulously renovated brick bungalow style with fabulous updates! Kitchen has custom cabinetry, granite and stainless steel appliances. 2017 Updated: plumbing through-out, bath fixtures, electrical panel, wooden fence and double-paned energy-efficient windows. Beautiful 4bed room 2.5 bath in an established Garland neighborhood. Wood Flooring throughout. Among the very best deals on the market, residents have choice of schools! large Backyard with Intex 12ft X 30in Prism Frame Pool Set. ADT security lease can be transferred with all equipment.
KG Nair of JP & Associates Realtors Plano has listed 2001 Ridgecrest Drive for $350,000.
1506 Lexington Drive in Garland
Open house 12 to 3 p.m. July 4
Home has been completely renovated from top to bottom! Brand New 30 year architectural Roof, Foundation with lifetime warranty. Energy efficient Windows installed. New HVAC Unit and Electrical-Plumbing have been updated with new LED lights throughout. New kitchen cabinets, countertops and backsplash give your home a clean and open feel! New tile surround in both bathrooms and granite countertops complete the renovation. Vented Bonus Room of an additional 350 ft.² as you head out back and relax under your covered porch.
Jesse Castillo with The Michael Group Real Estate has listed 1506 Lexington Drive for $324,500.
